Instead of “Learn SEO,” focus on “Understand how to choose keywords.” Start by making a simple list of 5–10 phrases your audience might search for. These simple SEO tips give you a starting point that’s doable, not daunting.

You can even use a beginner-friendly tool like Jaaxy, which helps you find keywords that match your content. It’s designed with newbies in mind and is part of the Wealthy Affiliate platform I personally use and recommend for learning SEO and website building in a supportive way.

Keywords are the backbone of SEO. These are the words and phrases people type into search engines when looking for information. To make your website visible, you need to use the right keywords in your content.

Start with some basic keyword research. Tools like Google Keyword Planner, Jaaxy or Ubersuggest can help you find what people are searching for in your niche. Focus on long-tail keywords—these are longer and more specific phrases, like “affordable vegan skincare for dry skin” rather than just “skincare.” They might have less traffic but are easier to rank for.

And remember, don’t overstuff your content with keywords. Your audience should feel like they’re reading natural, useful content, not a list of search terms.

While SEO can bring traffic to your website, content is king when it comes to keeping your visitors engaged. Write your content with your readers in mind, not just for Google. Focus on providing value—answer questions, offer insights, and give your readers something useful they can take away.

Break up your text with subheadings, lists, and images to make it easier to read. The more engaging your content is, the more likely it is that your audience will stay on your site—and that signals to search engines that your content is worth sharing.

Meta tags are brief descriptions that appear in search results. They tell Google what your page is about in just a few words. Think of them like a mini-advertisement for your content.

Write a compelling meta description for each page or post, using your target keywords. This helps search engines—and your visitors—understand what your page is about before they even click. A good meta tag can improve your click-through rate (CTR), which in turn boosts your SEO.

Search engines can’t read images, but they can read alt text (the description that accompanies an image). Make sure your images are properly optimised for SEO by using descriptive filenames and including relevant keywords in the alt text.

Also, remember to keep image sizes manageable so your site loads quickly—speed is a ranking factor!

Your URL should be simple and descriptive. A URL like yourwebsite.com/10-simple-seo-tips is much easier for both users and search engines to understand than something like yourwebsite.com/page1234.

Make sure your URL includes relevant keywords and is easy to read. A clean URL not only helps with SEO but also makes your pages easier to share.

If you have a local business, local SEO is a game-changer. Make sure your website mentions your location and that your Google My Business profile is set up and accurate. This will help you rank in local search results and be found by customers in your area.

You can also get involved with local directories and blogs to boost your visibility further.

Once you’ve started applying SEO strategies, you’ll want to see how well they’re working. Tools like Google Analytics and Google Search Console can help you track your traffic, see what’s working, and spot areas for improvement.

Pay attention to key metrics like traffic, bounce rate, and conversion rate. This way, you can adjust your strategy and focus on what’s bringing the best results.

SEO is not a “one-and-done” task. It’s an ongoing process. Search engine algorithms are always changing, and your competitors are always improving their strategies.

Maybe you want financial freedom, the ability to work from anywhere, or a way to share your passion with the world. Using simple SEO tips can help you connect your “why” with the right audience—without needing to be an expert.

Stay up-to-date with the latest SEO trends and best practices by reading blogs, attending webinars, or even joining an SEO course. The more you learn, the better equipped you’ll be to keep your website ranking high and driving traffic.

SEO may sound like a lot to take on, but once you break it down into bite-sized steps, it’s completely manageable. By focusing on creating quality content, using the right keywords, and engaging with your audience, you’ll be well on your way to improving your SEO and growing your online presence.

Every new skill you master is a building block for your business. That includes learning some simple SEO tips that make your site more visible and welcoming. You don’t need to do it all at once. Baby steps add up!

I’d love to hear from you—what’s helped you stay focused on your website? Have you tried any simple SEO tips that made a difference? Or are you still figuring out where to begin?

Leave a comment below and let’s support each other—no question is too small, and you’re definitely not alone.

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