Getting Started With Canva

Getting Started With Canva

by | Mar 10, 2025 | Tools & Resources

Canva course

Embarking on your journey into graphic design can feel daunting, especially if you’re new to online tools. Canva, a user-friendly design platform, simplifies this process, enabling you to create professional-looking graphics with ease.

Whether you’re aiming to design social media posts, presentations, or personal projects, Canva provides an intuitive interface tailored for beginners.

In this guide, I’ll walk you through the initial steps to get started with Canva, By the end you’ll have produced your first design.

1. Sign Up for Canva

  • Visit the Canva Website: Navigate to www.canva.com.
  • Create an Account: Click on the “Sign up” button. You can register using your email address, Google, or Facebook account.

2. Explore the Canva Dashboard

There is a lot to take in on this page so it can feel rather daunting.  Just take it one step at a time and you’ll be fine.

Let’s start a design together.

Click ‘Create a Design’ in the purple box on the top left.

This brings you to this page.

Canva template

If you click on the arrow, top right, you can scroll through each template category.

I am going to choose ‘blog graphic’

Whichever template you choose, you will now have a blank canvas to play with. 

If you want to create your own design from scratch, go ahead.  For this tutorial, I’m using a template.

I am using the premium version of Canva but you can easily create beautiful designs with the free version.

 

Click on a template you like. (We’ll look at styles another time).

If you want a template for a particular use the search bar.  For example, ‘cookies’ will bring up the relevant templates.

As you can change all the aspects of a template it doesn’t matter if you want to use a e.g.  ‘cookies’ template for a ‘wrestling’ topic.

Canva cookies

Customise The Template

I’m choosing this ‘cookies’ template.

Click on the template you want to use and it will be placed onto your canvas.

Double click on an image to delete it.  You’ll be able to see the blank frame behind it.  ( It looks like sky and green fields)

blank frame

Click on an area.  In this case, the blank frame.

Click on elements on the left menu bar.

I’m choosing ‘wrestling’ ( I have absolutely no interest in wrestling whasoever but as I’d mentioned it before – here it is!!)

I’ve written ‘wrestling’ in the search bar and now you can see the  content to do with wrestling.  Remember I’m using the premium version so I have loads more options.

Click on the image you want and it will fit itself into the blank frame.  If it needs to be moved about, double click on the image and move it.  When it is in the right place, click outside of the image and it will stay in the frame.

If you click on the icon next to the search box you can filter and choose the free options.

Canva filter

Go through and change any other images.

Now we’ll work on the text.

To change the font, click on it in the design to highlight it.  The edit box will appear at the top of the canvas.  From here you can change the font to look however you want.  When you have changed the font, if the box is too small (or big), click on one of the sides or corners and move in or out as necessary.  Alternatively, change the size of the font using the font size box in the edit box.

Text box too small

The text box can be moved around your canvas to wherever you want it placed.  Just keep your finger on the mouse/pad and move the box. 

Repeat with any other images and text boxes.  

If you want to add more text boxes, click ‘text’ on the left menu,  choose the type of text, eg heading, body etc, click and add the text.

Font box moved

Save And Download

When you have finished your design, you can save it by clicking ‘share’ on the top right of canva, click on ‘download’ and a nw box will open.  Click ‘download’ again.  Save to wherever you want your image saved.

And voila, you have your first Canva design to use on your website, social media, business card – wherever you want.  

Save canva

And Finally...

Starting with Canva opens up a world of creative possibilities whether you are bereft of creativity (like me) or have the creative flair of Michelangelo.  By following this step by step guide, you’ve taken the first steps toward producing professional-looking designs.  

Remember, practice is the key and becoming familiar with the dashboard.  As you experiment with different features and tools, your confidence and proficiency will grow.  

I look forward to seeing in the next episode in the Canva Series.

Happy Designing

Getting Started

Getting Started

by | Mar 9, 2025 | Website Foundations

What Do You Need for Online Marketing?

If you’re starting a website and want people to visit it, you need online marketing. It’s like putting up signs or making announcements to tell people about your website. But to do this, you’ll need some tools and resources—kind of like having the right supplies for a project.

Here’s a simple guide to the basic resources you’ll need for online marketing.

1. A Website

First things first: you need a website! This is your online home where people can visit, learn about you, and maybe buy your products. Think of it like your shop on the internet.

  • How to Get One: Use a website builder like Wix, Squarespace, or WordPress. They make it easy for beginners to create a site.  This site is made using WordPress and a theme called Divi.

2. A Good Domain Name

Your domain name is your website’s address, like www.getonlinestepbystep.com. It should be:

  • Easy to remember.
  • Simple to type.
  • Related to what your website is about.

For example, if you’re selling cookies, a domain name like www.cookiesking.com would be perfect.

3. An Email List

An email list is like a group of people who want to hear from you. You can send them updates, tips, or special offers.

  • How to Start:

Use tools like Mailchimp or Constant Contact to collect email addresses and send newsletters.  More on this later.

Why It’s Important:

Email is a direct way to talk to your audience. It’s like sending letters to your friends!

4. Social Media Accounts

Social media is where lots of people hang out online. Platforms like Instagram, Facebook, TikTok, and X (formally Twitter) are great for sharing updates about your website. This is a huge area and we’ll cover it all later.

  • Start Small: Choose 1-2 platforms where your audience is likely to be.
  • What to Post: Share fun photos, tips, or news about your site.

5. Content Creation Tools

You’ll need tools to make relevant and interesting content for your website and social media. Content is what grabs people’s attention and keeps them interested in what you’re offering.

  • Writing Tools:

Use Google Docs or Grammarly to write articles, posts, or emails.

  • Graphic Design Tools:

Canva is an easy tool to create pictures, banners, or ads for your website and social media.

  • Video Tools:

Apps like iMovie or CapCut help you make simple videos

6. Analytics Tools

How do you know if your online marketing is working? That’s where analytics come in. These tools tell you how many people visit your site, what they look at, and where they come from.

  • Free Tool:

Google Analytics is a free way to track your website visitors.

  • Why It’s Helpful:

It’s like a report card for your website—you’ll see what’s going well and what needs improvement.

7. Keyword Research Tools

If you want people to find your website on Google, you need the right keywords. These are the words people type into the search bar, like “best cookies for kids” or “how to bake cookies.”

  • Free Tools:

Google Keyword Planner and Ubersuggest are great for beginners.

  • Why It’s Important:

Using the right keywords helps your website show up in search results.

8. Advertising Budget

Sometimes, you’ll want to pay for ads to reach more people. This doesn’t have to cost a lot—you can start small.

  • Where to Advertise:

Google Ads, Facebook Ads, or Instagram Ads.

  • Why It Helps:

Ads can quickly bring people to your website.

9. Time and Creativity

Marketing isn’t just about tools—it’s about YOU! You need time to:

  • Think of creative ideas.
  • Write posts and articles.
  • Interact with your audience.

It’s like watering a plant—it grows when you give it care and attention.

10. Help from Tools and People

Sometimes, you’ll need extra help. Here are a few options:

  • Freelancers: You can hire someone to write, design, or manage your social media.
  • Marketing Tools: Use apps like Buffer (to schedule posts) or Hootsuite (to manage social media).
  • ChatGPT: An AI Tool

A Fun Example: Your Cookie Website

Let’s say you’re creating a website to sell cookies. Here’s how these resources work together:

  1. Website: Build a site called www.cookiesking.com.
  2. Domain Name: Use a simple and catchy address.
  3. Email List: Collect emails to send special cookie recipes.
  4. Social Media: Post pictures of your cookies on Instagram and TikTok.
  5. Content Creation: Write blog posts like “5 Tips for Perfect Chocolate Chip Cookies.”
  6. Analytics: Use Google Analytics to see which cookie flavor is most popular.
  7. Keywords: Use “best cookies for parties” in your content so people find your site.
  8. Ads: Run a small Facebook ad to promote a cookie sale.

Start Small and Grow

You don’t need everything all at once. Start with the basics:

  1. Create a simple website.
  2. Share your site on social media.
  3. Write one great piece of content.

As you learn and grow, you can add more tools and resources. Before you know it, you’ll be an online marketing expert! 

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.”

Mindfulness Techniques For Online Business Owners

Mindfulness Techniques For Online Business Owners

by | Mar 7, 2025 | Tools & Resources, Website Foundations

Mindfulness is getting a lot of attention in today’s fast-paced digital world, and for good reason.

Running an online business comes with unique stressors—constant notifications, overflowing inboxes, and the pressure to keep up with trends.

It’s easy to feel overwhelmed, making it hard to focus on what truly matters.

Mindfulness for online businesses

Common stress triggers include managing remote teams, dealing with unexpected tech issues, and maintaining customer engagement. I

t can all pile up, leading to mental clutter that slows you down. But mindfulness can make a real difference. At its core, mindfulness is about being present and aware, helping you clear distractions and improve well-being. Studies show that mindfulness reduces stress, boosts immunity, and improves sleep. For online business owners, it can also enhance productivity and decision-making, making daily challenges feel more manageable.

Practical Mindfulness Techniques for Busy Online Business Owners

Running an online business often feels like juggling a thousand tasks, which is why having simple mindfulness techniques in place is essential.

  • Mindful Breathing – A great starting point, this technique helps calm a racing mind. Take a few slow, deep breaths and focus on each inhale and exhale. This can be done anywhere, whether you’re at your desk or in between meetings.
  • Mindful Breaks – Working long hours without a break isn’t productive. Every couple of hours, step away from your screen for five to ten minutes. Stretch, walk around, or simply close your eyes and breathe.
  • Basic Meditation – No need to sit cross-legged on a mountain! Find a quiet space, close your eyes, and focus on your breath for a few moments. Even two minutes can reset your focus.
  • Mindful Listening – In conversations with clients, partners, or your team, give them your full attention. This improves communication and builds stronger relationships.

Try It Now: Take a deep breath in through your nose, hold for three seconds, then exhale slowly. Repeat three times. Notice how you feel after just 30 seconds.

The key is simplicity—no need for complicated routines or any type of Lycra!. By adding these small practices into your day, online entrepreneurship becomes far less overwhelming.

Using Digital Tools to Support Mindfulness

  • Mindfulness Apps – Apps like Headspace and Calm offer guided meditations that fit into a busy schedule, making it easier to build mindfulness into your routine.
  • Time Management Tools – Platforms like Trello and Asana help organise tasks so you can focus without feeling overwhelmed. Planning your day realistically makes a huge difference.
  • Online Communities – Engaging with like-minded people in forums or social media groups focused on mindfulness provides motivation and support.
  • Mindful Customer Interaction – Apply mindfulness principles in your online communication. Respond thoughtfully to customer queries and create content that aligns with your values.
  • Focus & Time Tracking Tools – Apps like Forest help you stay focused by encouraging screen-free time, while RescueTime tracks where your time goes, helping you work more mindfully.

By using these tools, you can balance technology with mindful habits to make your workday more productive and less stressful.

Boosting Creativity Through Mindfulness

Boosting creativity

Many online entrepreneurs rely on creativity, whether for content creation, marketing, or problem-solving.

Mindfulness can enhance creative thinking by reducing distractions and increasing mental clarity.

  • Take a mindful pause before brainstorming – Instead of jumping straight into a task, take five minutes to focus on your breath or step outside for a short walk. This can refresh your mind and spark new ideas.
  • Journaling for Clarity – Writing down your thoughts in a structured way can help untangle creative blocks and inspire fresh perspectives.

Avoiding Overwhelm – Practicing mindfulness can prevent burnout, allowing creativity to flow more naturally rather than feeling forced.

Sustaining Mindfulness: Long-Term Strategies for Online Business Owners

Mindfulness isn’t just a one-time fix—it’s a long-term strategy for reducing stress and improving work-life balance.

  • Create a Personal Routine – Find what works best for you, whether it’s morning meditation, a mindful walk, or an evening wind-down practice.
  • Build a Mindful Work Culture – If you have a team, encourage mindfulness in your workplace. Promote open communication and introduce small habits like starting meetings with a few deep breaths.
  • Embrace Setbacks – You won’t always get it right, and that’s fine. If you miss a meditation session or have a stressful week, don’t be hard on yourself. Mindfulness is about being kind to yourself and moving forward.
  • Learn from Others – Many entrepreneurs who practise mindfulness report clearer priorities, improved creativity, and better decision-making. When mindfulness is part of your business mindset, it positively impacts both you and your business in the long run.

And Finally…

Mindfulness isn’t about adding another ‘to-do’ to your list. It’s about making small shifts that help you stay present, reduce stress, and improve focus.

By incorporating simple techniques, using the right tools, and building sustainable habits, mindfulness can become a natural part of your online business journey.

Remember, you don’t need to be perfect at mindfulness—it’s about progress. Even one mindful breath a day can help!

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

Why Your First Website Should Be Imperfect

Why Your First Website Should Be Imperfect

by | Mar 5, 2025 | Website Foundations

Why Your First Website Should Be Imperfect and how to make it work anyway!

Striving for perfection on your first website might seem like the right move, but it’s actually a trap that can delay progress, stifle creativity, and create unnecessary stress.

The real journey of launching a website is about movement, growth, and learning from each step.

Stifled creativity

When you start small and embrace imperfection, you’re allowing yourself the space to experiment, make mistakes, and improve—and that’s not just okay, it’s essential!  I am speaking from experience.  I still find it hard to ‘just do it’ but know that it is the best way to move forward and to learn.

These missteps help you refine your vision and develop problem-solving skills on the fly. Whatever type of site you are creating, an imperfect website removes the paralysis of overthinking and allows you to get started.

Think of it as writing the first draft of a book—it may not be polished, but it exists. And that’s the first step. Once your website is live, ideas flow more freely, allowing you to experiment without the fear of failing. When perfection isn’t the goal, creativity thrives, and you remain connected to the original spirit of your project.

Even the Biggest Brands Started Imperfectly

Let’s put things into perspective: some of the biggest companies in the world started with rough, bare-bones websites. Apple, Amazon, and Facebook didn’t launch with sleek, modern, high-performing sites. Their early versions were basic but served a functional purpose—and most importantly, they existed.

What’s the lesson here? The first version doesn’t have to be perfect—it just has to be live. Over time, as businesses grow and evolve, their websites change with them. The same will happen for you.

The Hidden Benefits of Imperfection

Building an website that you don’t feel is perfect isn’t a failure—it’s actually an advantage. Here’s why:

  • It Eliminates Procrastination – Many people delay launching because they’re waiting for everything to be “just right.” That mindset can keep you stuck for months or even years. Launching a simple, imperfect site gets you into action. I was definitely in this group!

  • You Get Real Feedback – Instead of guessing what your audience wants, you get real-world reactions from actual visitors. Their feedback helps you improve the site based on practical insights rather than assumptions.

  • It Encourages Experimentation – With an imperfect site, you’re more likely to test different layouts, features, and content styles without feeling pressured to get everything right on the first try.

  • It Creates a Growth Mindset – Every website is a work in progress. Instead of fearing mistakes, you’ll learn to value the  iterations and continuous improvements.

Learning Through Action: The True Value of Imperfect Beginnings

Learning through action

Nothing teaches you how to build a website better than actually building one.

No amount of tutorials, courses, or research can replace the hands-on experience of trial, error, and adaptation.

Every hiccup you encounter teaches you something new—from fixing layout issues to understanding user behavior.

A live website generates data and insights that can shape your strategy moving forward. What pages get the most visits? Where do users drop off? Which features are working, and which need improvement? These are things you can only learn once your site is up and running.

Imperfection Builds Trust and Authenticity

In a world of curated perfection, an imperfect website makes you relatable and real. People appreciate transparency, and when they see your journey from rough beginnings to polished success, they feel connected to your brand. I can’t wait to leave the ‘rough beginning’ stage and move on to ‘polished success’.  It’s all about the journey!

Your website becomes an evolving story rather than a static presentation. It invites people to join the process, offering feedback, engagement, and ideas. This not only builds trust but fosters a sense of community around your work.

Embrace the Process, Not the Perfection

Launching your first website, no matter how rough, is a milestone worth celebrating.

It marks the beginning of your journey, allowing you to iterate, refine, and grow.

Instead of seeing imperfections as failures, view them as stepping stones toward excellence.

Reaching a milestone

And Finally...

Take the leap—publish that website, embrace the learning process, and let your digital presence evolve naturally.

The best websites aren’t perfect from the start; they become great over time.

Ready to get started?

Hit publish and start building your success—one imperfect step at a time.

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

Digital Branding for Reluctant Influencers

Digital Branding for Reluctant Influencers

by | Mar 3, 2025 | Social Media

The idea of branding yourself online can feel overwhelming—especially if you don’t see yourself as an “influencer.” But the thing is, if you’re creating content, running a website, or building a business online, you already have a digital presence.

So, whether you like it or not, you’re influencing others in some way. The key is to take control of how you present yourself—without feeling like you’re shouting for attention or selling out.

This guide is for the reluctant influencers—the bloggers, creators, and business owners who know they need an online brand but don’t want to lose their authenticity in the process.

Reluctant influencer

Why Even Reluctant Influencers Need Digital Branding

Many people avoid branding themselves because they fear it means becoming someone they’re not.

They worry it’s all about chasing trends, posting constantly, or being overly polished. I admit to have been one of these people!

But digital branding isn’t about pretending to be someone else. It’s about showing up as yourself in a way that helps people connect with you. Whether you’re looking to:

  • Grow an audience for your blog or YouTube channel
  • Attract better opportunities and collaborations
  • Build trust in your online business

…branding helps you cut through the noise and stand out—without having to be the loudest voice in the room.

Many successful digital creators—like Emma Chamberlain, Lillie Lexie Gregg  or Chris Do—didn’t start with a perfect brand. They grew into their online presence by being genuine, consistent, and clear about what they stood for.

And that’s exactly what you can do too.

How to Build a Digital Brand (Without Feeling Fake or Salesy)

Over the top influencer

If the idea of personal branding makes you cringe, don’t worry—you don’t have to be an over-the-top influencer to have a strong brand.

Here’s how to build your online presence in a way that feels comfortable and natural.

1. Define What You Stand For (Without Overthinking It)

You don’t need a fancy brand statement—just clarity on a few key things:

  • What topics do you love talking about?
  • What kind of content feels natural to create?
  • What do you want people to remember about you?

For example, if you’re a small business owner, your brand might be helping others start an online business with practical, no-fluff advice.

If you’re a writer, maybe your brand is sharing relatable stories and tips for beginners in your field.

The simpler, the better. Branding isn’t about being everything to everyone—it’s about being known for something specific.

2. Find the Balance Between Personal & Professional

A strong brand feels personal without oversharing. You don’t need to reveal every detail of your life—just enough to create a connection.

✔ Do: Share insights, experiences, and behind-the-scenes moments.
❌ Don’t: Feel pressured to post every aspect of your life.

For example, if you run a freelance business, sharing your work process or lessons you’ve learned makes your brand more relatable—without exposing your entire personal life.

3. Choose the Right Platforms for Your Style

You don’t have to be on every social media platform. Pick the ones that feel natural for you:

  • Instagram & Pinterest: If you enjoy visuals and creative content.
  • YouTube & TikTok: If you prefer video and storytelling.
  • Twitter & LinkedIn: If you like short-form insights and discussions.

Starting with just one or two platforms keeps things manageable. Focus on where you feel comfortable and where your ideal audience is likely to be.

4. Be Consistent (But on Your Own Terms)

Consistency doesn’t mean posting every day—it means showing up in a way that works for you.

  • If you can only post once a week, that’s fine—just keep it steady.
  • If you don’t like videos, focus on writing or images instead.
  • If social media drains you, spend more time on your website or email list.

The key is to have a recognisable presence, so people know what to expect from you.

How to Grow an Audience Without Feeling Like a Salesperson

Many reluctant influencers worry about being too promotional. The good news?

You don’t have to “sell” yourself constantly. I

nstead, focus on value and engagement.

1. Start Conversations, Don’t Just Post

Instead of just sharing content, ask questions and engage with your audience. Simple actions like:

  • Replying to comments
  • Asking for opinions
  • Joining discussions in your niche

…help turn followers into a community.

Starting conversations

2. Show Up Where Your Audience Hangs Out

Find out where your audience already spends time and interact there. This might be:

  • Facebook Groups related to your niche
  • Twitter conversations
  • Comment sections on YouTube or LinkedIn posts

You don’t have to create content all the time—sometimes, just participating in discussions helps people discover you.

3. Focus on Helping, Not Just Promoting

The best way to build trust? Be helpful.

Whether it’s through blog posts, tutorials, or sharing insights, giving value first makes people more likely to follow and support you.

Staying Authentic & Ethical in Your Digital Branding

A strong digital brand isn’t just about being visible—it’s about being trustworthy. Here’s how to maintain integrity as you grow:

1. Be Transparent About Sponsorships & Collaborations

If you work with brands or use affiliate links, always disclose it. People appreciate honesty, and it strengthens trust.

2. Set Boundaries for What You Share

Decide in advance what’s private and what’s public. It’s completely fine to keep certain parts of your life offline.

3. Handle Negativity the Right Way

Not everyone online will be supportive, and that’s okay. If you receive criticism:
✔ Take a deep breath before responding.
✔ If it’s constructive, use it to improve.
✔ If it’s just negativity, ignore or block it.

Protecting your mental well-being matters. You control your online space, so don’t let negativity take over.

And Finally...

Branding isn’t about turning into a different person—it’s about making sure the right people find and connect with you.

You don’t need to follow every trend, post every day, or act like a salesperson. Just show up, share what matters to you, and let your audience grow naturally.

Remember: the best digital brands aren’t built overnight. Start small, focus on what feels right, and trust that your audience will find you.

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.