Beginner’s Guide to SEO: Simple Tips to Help You Get Found Online

by Jackie | Mar 14, 2025 | SEO Basics

If you’ve been looking for an easy-to-follow SEO guide for beginners, you’re in the right place.

1. Choose the Right Keywords

Why it’s important: Keywords help search engines understand what your content is about. Choosing the right ones ensures your site reaches the right audience.

How to do it:

Use Google Keyword Planner to find popular search terms related to your niche.
Try Ubersuggest for suggestions and competitive analysis.
Focus on long-tail keywords (phrases with 3-4 words) as they are less competitive.

Example:
Instead of targeting “recipes,” use “easy dinner recipes for beginners.”

SEO guide for beginners | Envelope with focus keyword written on it

2. Optimize Your Page Titles

Why it’s important: The page title is the first thing users and search engines see, so it needs to be clear and keyword-focused.

How to do it:

Include your primary keyword in the title, ideally near the beginning.
Keep it under 60 characters to ensure it doesn’t get cut off in search results.

Helpful Tool: Use Yoast SEO (for WordPress) to check your titles.

3. Write Meta Descriptions

Why it’s important: Meta descriptions provide a snapshot of your page in search results and can influence click-through rates.

How to do it:

Keep it under 160 characters.
Use active language and include your keyword.
Add a call to action like “Learn more” or “Download now.”

Example:
“Discover easy yoga poses for beginners and start your journey today. Step-by-step guide included!”

4. Use Headers to Organize Your Content

Why it’s important: Headers (H1, H2, H3) make your content easy to read and help search engines identify the main topics.

How to do it:

Use one H1 for the main title of the page.
Use H2 for subheadings and H3 for sub-subheadings.
Incorporate keywords naturally in your headers.

Helpful Tool: Test how your headers look using WebPageTest.

5. Optimize Images

Why it’s important: Optimized images improve page load speed and help with search engine rankings.

How to do it:

Rename images descriptively (e.g., “easy_yoga_pose.jpg” instead of “IMG1234.jpg”).
Add alt text for accessibility and SEO.

Helpful Tools:

TinyPNG to compress images.
Canva to create or edit visuals.

6. Improve Page Load Speed

Why it’s important: Search engines prioritize fast-loading sites, and visitors are more likely to stay on pages that load quickly.

How to do it:

Minimize large files like videos and images.
Use caching plugins like WP Rocket for WordPress.
Test your site’s speed with PageSpeed Insights.

7. Make Your Website Mobile-Friendly

Why it’s important: More than half of web traffic comes from mobile devices. A mobile-friendly site is essential for good SEO.

How to do it:

Use responsive website themes or builders like Wix or Squarespace.
Test your site using Google’s Mobile-Friendly Test.

8. Build Internal Links

Why it’s important: Internal links help guide users through your site and show search engines how your content is connected.

How to do it:

Add links to related blog posts or pages on your site.
Use descriptive anchor text (e.g., “Learn how to make a content calendar” instead of “click here”).

Example:

“Want more tips? Check out our guide to branding.”

9. Get Backlinks

Why it’s important: Backlinks from other sites show search engines your site is credible and worth ranking higher.

How to do it:

Reach out to bloggers or influencers in your niche.
Create high-quality content that people will want to share.
Write guest posts for other sites and include a link back to your own.

Helpful Resource: Learn how to get backlinks with this guide from Moz.

10. Monitor Your Results

Why it’s important: Tracking performance helps you see what’s working and adjust your strategy.

How to do it:

Use Google Analytics to check visitor stats.
Use Google Search Console to monitor search performance and fix any errors.

Tip: Look for trends, like which keywords bring the most traffic or which pages have high bounce rates.

Final Tip In This SEO Guide For Beginners

Begin with easy changes like optimizing titles and meta descriptions, then gradually tackle bigger tasks like link-building. Consistency is key.

SEO Worksheet for Beginners

Section 1: Keyword Research

What are your main topics or themes?

Example: Yoga, Baking, DIY Projects

List 5-10 potential keywords related to these topics:

1

2

3

4

5

6

7

8

9

10

Which tools will you use to find keywords?

Google Keyword Planner
Jaaxy
Ubersuggest

Section 2: Page Titles

Write 2-3 potential titles for your page or blog post:

1

2

3

Tips for crafting titles:

Include your main keyword near the beginning.
Keep it under 60 characters.

Section 3: Meta Descriptions

Write a short meta description (150-160 characters):

_________________________________________________________________________

Tips for writing meta descriptions:

Use active language (e.g., “Learn how to…”).
Include your main keyword.

Section 4: Headings (H1, H2, H3)

Outline your headings for the page or blog post:

H1: _______________________________________________________
H2: _______________________________________________________
H3: _______________________________________________________

Tips for headings:

Use keywords naturally in your headings.
Organize content logically.

Section 5: Internal Links

Identify 2-3 pages on your site to link to:

Link Text
Link Text
Link Text

Why internal linking matters:

Guides users to relevant content.
Improves your site’s navigation.

Section 6: Images and Alt Text

List the images you’ll use and write alt text for each:

Image: ______________________ Alt Text: “___________________________________________________”
Image: ______________________ Alt Text: “___________________________________________________”

Tips for optimizing images:

Use descriptive file names.
Keep file sizes small (use tools like TinyPNG).

Section 7: Backlinks

List 2-3 sites or blogs to contact for backlinks:

Ideas for earning backlinks:

Share your content with relevant communities.
Write guest posts for other blogs.

Section 8: Monitoring Results

Tools to track your progress:

Google Analytics
Google Search Console

What metrics will you monitor?

Traffic to specific pages
Keywords bringing the most visitors
Pages with high bounce rates

Final Tip: Work on one section at a time and revisit your SEO efforts regularly to see improvement!

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.”

Off-Page SEO Checklist for Beginners

by Jackie | Mar 12, 2025 | SEO Basics

Off-Page SEO Checklist for Beginners

This checklist is your friendly guide to understanding and implementing Off-Page SEO. Off-Page SEO simply refers to actions taken outside your website that help improve your website’s visibility and ranking on search engines like Google. Let’s dive in step by step, so you can confidently build your online presence.

1. Understand the Basics of Off-Page SEO

Before diving into the tasks, let’s get clear on the goal:

Off-Page SEO helps search engines see your website as trustworthy and popular.

This is mainly achieved through getting links, mentions, and attention from other websites or platforms.

2. Build High-Quality Backlinks

Backlinks are links from other websites to your website. They act like votes of confidence for your content.

Reach Out to Trusted Sites in Your Niche:

Look for blogs, forums, or websites related to your business and ask if they’ll link to your site. Start small!

Guest Posting:

Write articles for other websites with a link back to your site. Many websites allow this, and it’s a great way to share your expertise.

Use Online Directories:

Submit your website to trusted directories like Google Business Profile or niche-specific directories.

Fix Broken Links:

Search for broken links on other websites (using tools like Broken Link Checker) and suggest your content as a replacement.

3. Social Media Engagement

Your social media presence is a key part of Off-Page SEO. Even if you don’t have a website yet, start building a following!

Create Profiles for Your Business:

Set up accounts on platforms like Facebook, Instagram, LinkedIn, Pinterest, or Twitter.

Share Your Content:

Post links to your articles, products, or services. Encourage followers to share them too.

Engage with Others:

Like, comment, and respond to your audience to build trust and relationships.

Join Groups and Communities:

Share your expertise in relevant groups, forums, or discussion boards.

4. Local SEO Strategies

If you have a local business, focus on these steps:

Claim Your Google Business Profile:

Fill in your details completely and ask for customer reviews.

Get Listed on Local Directories:

Examples include Yelp, TripAdvisor, and niche directories specific to your industry.

Encourage Customer Reviews:

Politely ask happy customers to leave reviews on platforms like Google or Facebook.

5. Build Relationships Online

The more connections you have, the more opportunities you’ll create for backlinks and partnerships.

Collaborate with Other Websites:

Partner with other businesses for promotions or joint content.

Participate in Forums and Communities:

Look for forums like Reddit, Quora, or niche-specific platforms to answer questions and share helpful insights.

Comment on Blog Posts:

Find blogs related to your business and leave thoughtful comments. Don’t spam; aim to add value!

6. Leverage Influencer Marketing

Partner with influencers who share your target audience.

Find Micro-Influencers:

Smaller influencers can often provide great results at a lower cost.

Offer Free Products or Services:

In exchange, ask for reviews or shoutouts.

Collaborate on Content:

Work together on blog posts, videos, or social media content.

7. Track Mentions of Your Brand

Being mentioned online without a link to your site can still help.

Use Tools to Monitor Mentions:

Tools like Google Alerts or BrandMentions can notify you when someone talks about your business.

Reach Out for Links:

If someone mentions your brand, ask if they’d be willing to add a link to your website.

8. Share Visual Content

People love visuals, and sharing them can generate attention and backlinks.

Create Infographics:

These are easy to share and often get linked back to your site.

Post Videos on YouTube:

Link back to your website in the description.

Use High-Quality Images:

Share them on Pinterest or Instagram with links to your site.

9. Use Content Syndication

Republish your articles or content on other platforms to reach new audiences.

Use Medium or LinkedIn Articles:

These platforms allow you to republish your content with links to your website.

Collaborate with Blogs:

Let other sites share your content in exchange for a backlink.

10. Build a Strong Online Reputation

Search engines prioritize trustworthy websites, so focus on:

Encouraging Positive Reviews:

Respond to reviews politely, even negative ones.

Maintaining Consistency:

Ensure your business name, address, and contact details match everywhere online.

Responding to Comments:

Whether on social media, forums, or review platforms, always engage positively.

11. Track and Improve

Your efforts will grow stronger as you monitor and refine your strategy.

Use Tools Like Ahrefs, Moz, or Ubersuggest:

These can help you analyze backlinks and keyword rankings.

Check Your Traffic Sources:

Tools like Google Analytics show where your visitors are coming from.

Adjust Your Strategy: If something isn’t working, try another approach.

And Finally…

Remember, Off-Page SEO is a long-term game. Be patient and consistent, and the results will come. Wealthy Affiliate has excellent tools and a supportive community to help you if you’re feeling stuck.

Start small, follow this checklist, and celebrate your wins along the way

The Hidden Power of Micro-Niches

by Jackie | Mar 2, 2025 | Content & Blogging, SEO Basics, Website Foundations

Or - How to Thrive Online by Getting Ultra-Specific

If you’re just starting your online journey, the idea of narrowing your focus might seem risky.

Why target a small group when you could appeal to a broader audience?

Well, that’s the secret power of micro-niches—by getting ultra-specific, you can actually grow faster and more effectively.

What is a Micro-Niche?

A micro-niche is a highly specialised segment within a broader niche. It focuses on a specific audience with unique needs or interests. For example, instead of just blogging about fitness, a micro-niche would be something like ‘yoga for busy mums’ or ‘strength training for people over 50’.

By being specific, you can speak directly to the needs and desires of a smaller, but more engaged audience. This builds trust, loyalty, and a community of people who feel understood and valued.

Why Micro-Niches Matter

Less Competition, More Visibility – General niches are crowded, but micro-niches have less competition, making it easier for beginners to rank higher on search engines.
Stronger Audience Connection – By addressing very specific needs, you can create deeper connections with your audience, turning them into loyal supporters.
Higher Conversion Rates – People searching for specific solutions are usually ready to take action, whether it’s buying a product, signing up for a newsletter, or joining a community.

Real-Life Success Stories in Micro-Niches

Nerd Fitness – Instead of a general fitness blog, Nerd Fitness targets ‘nerds’ and ‘gamers’ who want to get fit. By using relatable language and gamifying fitness, they’ve built a loyal community.
The Points Guy – This blog focuses specifically on maximising credit card points for travel. By getting ultra-specific, they’ve become the go-to resource for a niche audience.

Getting Started: Finding Your Micro-Niche

Identify Your Passion and Expertise –

Think about what you genuinely enjoy and have knowledge about. Your enthusiasm will keep you motivated, especially in the early stages. For example, if you love gardening but find traditional gardening blogs too broad, you could focus on a micro-niche like ‘urban gardening in small spaces’ or ‘gardening for mental health’.

By choosing something close to your heart, you’ll find it easier to create content consistently.

Research Your Audience’s Pain Points –

Get to know your audience deeply.

What keeps them awake at night? What challenges are they facing? Use tools like AnswerThePublic, Quora, and social media groups to discover the specific questions people are asking.

For example, if you’re in the parenting niche, you might find that parents of children with food allergies are desperately looking for meal ideas, leading you to a micro-niche like ‘allergy-friendly school lunches’.

Analyse the Competition –

Just because a micro-niche is small doesn’t mean there’s no competition.

Check out what’s already out there and look for gaps. Are your competitors only offering basic advice? Can you go deeper? Can you create more engaging content like video tutorials or step-by-step guides?

Test and Refine –

Don’t be afraid to start small and experiment.

Create a few blog posts or videos, and see how your audience responds. Pay attention to feedback and engagement. If something resonates, do more of it. If not, don’t hesitate to pivot and narrow down your focus even more.

Leveraging Micro-Niches for Monetisation

One of the most significant advantages of micro-niches is that they often attract a highly engaged and loyal audience. This opens up numerous monetisation opportunities, such as:

Affiliate Marketing –

Because your audience has specific needs, recommending targeted products is easier and more effective. For instance, if your micro-niche is ‘eco-friendly parenting’, promoting eco-friendly baby products through affiliate marketing can be highly lucrative.

Digital Products –

Micro-niches are perfect for selling digital products like e-books, online courses, or printables. If you’re in the productivity niche, you could create a digital planner specifically for freelancers or remote workers.

Sponsored Content and Collaborations –

Brands love to collaborate with niche influencers who have loyal followers. Once you establish yourself as an authority in your micro-niche, you can work with brands that align with your audience’s interests.

Membership Sites or Premium Content –

If your audience is highly engaged, consider creating a membership site where they can access exclusive content, tutorials, or community support. This works particularly well for educational niches, like language learning or advanced DIY crafts.

Overcoming Challenges in Micro-Niches

While micro-niches offer many benefits, they come with their own set of challenges:

Limited Audience Size – By definition, a micro-niche targets a smaller group, so your potential audience will be limited. However, a smaller but highly engaged audience can be more valuable than a large, uninterested one.
Content Exhaustion – It’s easy to feel like you’ve exhausted all content ideas in a micro-niche. The key is to dig deeper, explore related subtopics, and keep engaging with your audience to understand their evolving needs.
Scaling and Growth – Growing within a micro-niche requires strategic thinking. Once you’ve established authority, consider expanding slightly into related areas. For example, if you started with ‘yoga for busy mums’, you could gradually expand to ‘wellness for busy mums’, including nutrition and mental health.
Staying Relevant – Trends and needs can change quickly, especially in digital niches. Keep an eye on industry trends, continuously engage with your audience, and adapt your content strategy accordingly.

These challenges are real but manageable with the right mindset and strategy. Micro-niches are not about limiting yourself—they’re about focusing your energy where it matters most.

Identify Your Passion and Expertise – Think about what you love and know well. Your micro-niche should be something you’re excited about because passion drives persistence.
Research Your Audience’s Pain Points – What are the specific problems or needs within your niche? Forums, social media groups, and keyword research tools can help you discover what people are looking for.
Test and Refine – Start small and see how your audience responds. Don’t be afraid to adjust and narrow down even further as you learn more about your audience.

And Finally…

Choosing a micro-niche might feel like limiting yourself, but in reality, it’s the opposite.

By getting ultra-specific, you can stand out in a crowded online world, build a loyal community, and grow faster than you ever thought possible. If you’re just starting out, don’t be afraid to go small. Sometimes, the smallest niches have the biggest potential.

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

From Kitchen Table to Global Brand

by Jackie | Feb 28, 2025 | Content & Blogging, SEO Basics, Website Foundations

Digital storytelling isn’t just a buzzword; it’s the secret ingredient behind some of the most successful online brands.

It’s how businesses of all sizes—yes, even those that started at a kitchen table—have reached audiences around the world.

But what exactly is digital storytelling, and why does it matter for your online journey?

What is Digital Storytelling?

In simple terms, digital storytelling is the art of using online content to share your brand’s story.

This isn’t about spinning tales; it’s about connecting with people on a human level.

It’s about showing who you are, what you believe in, and why your audience should care.

The beauty of digital storytelling is that anyone can do it. You don’t need fancy equipment or a big marketing budget. All you need is a message that resonates and the willingness to share it.

Real-Life Success Stories in Digital Storytelling

Let’s look at some real-life examples of brands that started small but used digital storytelling to reach a global audience:

Innocent Drinks – From a small smoothie stall to an international brand, Innocent Drinks built their success by sharing fun, relatable stories. They used playful, conversational language on their packaging and social media, making their brand feel approachable and authentic.
Gymshark – This fitness brand began in a garage in the UK, but it grew rapidly by connecting with its audience through relatable fitness journeys and community-driven content. By sharing stories of real customers and influencers, Gymshark made their brand a lifestyle, not just a product.
GoPro – Starting as a simple camera company, GoPro skyrocketed by encouraging customers to share their adventures. User-generated content became their primary storytelling tool, building a community of adventurers and creators who connected over shared experiences.

These brands didn’t just sell products—they sold experiences and built communities. Their success shows the power of storytelling in building trust and loyalty.

Why Digital Storytelling Matters

People don’t just buy products—they buy stories. Whether it’s a heartfelt journey of overcoming challenges or a quirky tale about a product’s creation, stories build trust. They make your brand memorable and relatable.

Digital storytelling helps you stand out in a crowded online space. It allows you to connect with your audience emotionally, turning casual visitors into loyal supporters.

Getting Started: Building Your Brand Story

Know Your ‘Why’ –

This is more than just making money; it’s about the deeper reason behind your brand’s existence.

Are you solving a problem you faced yourself? Are you passionate about helping others learn a skill? Sharing this purpose makes your brand relatable and helps people connect with your journey.

For example, Gymshark started because its founder, Ben Francis, couldn’t find fitness apparel that suited his needs. By sharing this story, Gymshark attracted a community that shared his passion.

Be Authentic –

Authenticity is the cornerstone of effective digital storytelling.

People see through overly polished content. Share your struggles, the lessons you learned, and even the mistakes you made along the way.

Innocent Drinks became popular not just for their smoothies but because they shared fun, honest stories about their beginnings, including the fact that they weren’t sure their product would succeed.

Speak Your Audience’s Language –

To truly connect, your content needs to feel like a conversation. Avoid jargon and complicated language.

Think about how your audience speaks and reflect that in your storytelling. Use everyday words and a friendly tone.

GoPro excelled at this by speaking the language of adventurers and creators, making their brand feel like a community rather than just a product seller.

Know Your ‘Why’ –

Why did you start your online journey?

What’s the purpose behind your brand?

Your ‘why’ is the heart of your story.

Be Authentic –

People connect with real experiences, not polished perfection.

Share your highs and lows honestly.

Speak Your Audience’s Language –

Talk to your audience, not at them.

Use language that feels conversational and relatable.

Digital Storytelling Tools and Platforms

Digital storytelling is more than just writing blog posts. It involves using different types of content, such as:

Videos – Perfect for sharing behind-the-scenes glimpses or how-to guides.
Social Media – Great for engaging with your audience in real-time.
Blogs and Articles – Ideal for detailed narratives and in-depth storytelling.
Podcasts – A brilliant way to share longer stories in a more personal, conversational format.

And Finally…

Digital storytelling isn’t reserved for big brands or seasoned marketers. It’s for anyone with a message to share. I

f you’re starting from scratch, don’t worry—everyone starts somewhere. Begin by understanding your ‘why’, speak honestly, and choose the right platforms to tell your story.

Your unique voice is your greatest asset, so don’t be afraid to use it.

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

The Future is Speaking: Why Voice Search Matters for Your Website

by Jackie | Feb 26, 2025 | SEO Basics

Voice search is growing rapidly, and if you haven’t noticed it yet, you soon will.

In recent years, what started as a cool novelty has become an everyday tool for millions.

With devices always within reach, people are speaking to their gadgets more than ever—and these gadgets are getting better at responding.

Why Voice Search is on the Rise

Convenience is a major driver.

Asking a question aloud is much quicker than typing, especially when your hands are busy or you’re on the move.

The numbers don’t lie—voice search usage is increasing every year because it’s fast, easy, and feels like having a personal assistant with you all the time.

AI and machine learning play a huge role here. These technologies make voice search smarter by learning from how we speak, including our accents and individual quirks. Each interaction helps the system improve, making it feel more natural and intuitive over time.

Speaking is also more natural than typing. When you ask a question out loud, it feels like a conversation. Voice search taps into that comfort, making it user-friendly and appealing.

Compared to traditional text search, voice search stands out.

While typing isn’t going anywhere, voice search is particularly useful when typing is impractical. It’s often faster and can provide more specific answers.

Optimising Your Website for Voice Search

Getting your website ready for voice search isn’t just a good idea—it’s essential.

Start by thinking about how people talk, not just how they type. Focus on natural language and conversational phrases.

Structured data is key. Using schema markup helps search engines understand your content better, increasing your chances of being chosen as the answer to a voice query.

Keep your content concise yet comprehensive. People using voice search want quick, clear answers. Address common questions directly to increase your visibility.

Your site must be mobile-friendly. Most voice searches happen on mobile devices, so ensure your site loads quickly and is easy to navigate.

Local SEO is also crucial. Many voice searches are for local information like ‘best coffee shop near me’. Keep your business details consistent and up-to-date across all platforms.

Future-Proofing Your Digital Presence

Embracing voice search now sets you up for long-term success. Integrating voice search features broadens your audience and keeps you ahead as technology evolves.

Understanding user intent is essential. Create content that answers questions naturally and builds trust with your audience.

Adaptability is key. Stay updated with voice search trends and adjust your approach as needed.

Investing in technology that supports voice search is crucial for staying relevant. Learn from businesses that have successfully implemented voice search strategies to refine your own approach.

How I… Embraced Voice Search for My Website

When I first started Get Online Step by Step, voice search wasn’t even on my radar. But as I explored tools and trends, I realised its importance.

By making small changes, like using natural language in my content and adding schema markup, I saw my site perform better in search results. It wasn’t an overnight success, but consistent effort paid off. Now, I encourage beginners to consider voice search early on. It’s not as complicated as it sounds, and even small tweaks can make a big difference.

And Finally...

Voice search isn’t just a passing trend—it’s shaping the future of how we interact with technology.

Optimising your website for voice search helps you stay relevant, reach more people, and build a strong online presence.

Start with simple steps, stay adaptable, and embrace the evolving digital landscape.

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

Turn Tech Fear into Confidence:

by Jackie | Feb 24, 2025 | SEO Basics

If you’re feeling overwhelmed by the idea of building a website, let me tell you—you’re not alone.

I know what it’s like to feel paralysed by technology. At first, the terms, words and tools seemed like they were written in a different language!

I worried constantly about making mistakes that couldn’t be undone.

But honestly, you don’t need to have a degree in techy stuff to create a successful online presence.

Building your website is just like learning any new skill—it’s all about patience, small steps, and learning from experience. I started from scratch too, knowing absolutely nothing, and step by step, I began to figure it out. You can too!

I have to admit though, you never stop learning.

Taming the Fear of Technology

That fear of technology often comes from not knowing where to begin. For me, it was the fear of breaking something or not making the “right” choice that held me back. It felt like every click was a potential disaster waiting to happen.

But once I took the first few steps, I realised mistakes aren’t permanent. Most things can be undone, tweaked, or fixed. Mistakes are actually a great way to learn! So I’ve learned soooo much!

The trick is to break your goals down into manageable tasks. Start with small, achievable steps and avoid trying to conquer everything at once.

I found that I needed beginner-friendly guides and tutorials but disappointed with the choice that really did start from scratch. Hence, Get Online Step By Step.

Platforms like Udemy had some helpful courses but few that started at my level but is wasn’t until I found Wealthy Affiliate that I began to make strides They offer step-by-step instructions to help you get started and that was, definitely, what I needed.

Don’t underestimate the power of a supportive community either. Asking questions within the safety of Wealthy Affiliate, helped me gain confidence and realise that plenty of others had the same worries I did. I’ve written a short review that you can read here.

Small Projects, Big Progress

Theoretical learning can only get you so far. Real progress happens when you start building something—even if it’s just a simple blog or portfolio site.

I started small, and every time I tried something new—whether it was changing a layout or writing a blog post—I learned a little more.

Website builders like WordPress make the process much simpler than you might think. They offer templates and drag-and-drop tools, so you don’t need to do any coding. Thank Goodness!

One thing to keep in mind is your site’s user experience. Clear navigation, fast loading times, and mobile-friendly design go a long way in keeping visitors engaged. Think of your website as a virtual shop—people should be able to find what they need without getting lost.

Choosing Your Niche: Solve a Problem

Choosing a niche can feel like a daunting task, but it’s simpler than it seems. A niche is really just a focused group of people with a shared problem. Your job is to provide solutions through your website.

For example, instead of choosing a broad topic like “fitness,” narrow it down to something like “home workouts for shift workers” or “exercise routines for post-surgery recovery.” This makes it easier to create targeted content that resonates with your audience.

If you’re struggling to choose a niche, tools like Google’s autocomplete and forums like Reddit can help you find common problems people are searching for. Wealthy Affiliate also offers niche research tools to guide you through this process.

Build Your Website: One Step at a Time

Once you’ve chosen your niche, it’s time to build your website.

This might feel overwhelmingand a bit scary, but it’s actually much easier than you think.

I used a website builder within Wealthy Affiliate to get started. It walked me through every step, from choosing a domain name to designing the site.

What I appreciated most was how everything was explained clearly and broken down into manageable lessons.

Focus on creating a site that’s easy to use.

Make sure your navigation is simple, your design is mobile-friendly, and your pages load quickly.

These details make a huge difference in how visitors experience your site and whether they’ll want to return.

Facing Challenges and Gaining Confidence

It’s completely normal to hit roadblocks along the way.

I’ve had moments where I felt stuck—whether it was struggling to choose a design or fix a glitch. But every problem taught me something valuable.

The more you experiment, the more confident you’ll become. Seeing your website come together is one of the most rewarding parts of the process. Mistakes are part of the journey, not something to fear.

Why I Built Get Online Step By Step

When I first started building websites, I struggled to find resources that truly catered to beginners.

Most tutorials assumed I had a certain level of tech knowledge, which I didn’t.

It was frustrating and often made me want to give up.

That’s why I created Get Online Step By Step.

I wanted to offer easy-to-understand guidance for those who feel lost in the digital world. I know how overwhelming it can be, and I wanted to create a space where beginners feel supported every step of the way.

Wealthy Affiliate helped me immensely on this journey, and I love sharing what I’ve learned with others.

And Finally…

If the idea of building a website feels like climbing a mountain, take a deep breath. You don’t need to know everything at once. Start with simple goals, use beginner-friendly resources, and seek support when you need it.

With time and practice, those early fears will fade, and you’ll gain the confidence to create something amazing. Your online journey starts here—step by step.

Write Headlines That Instantly Grab Attention

by Jackie | Feb 14, 2025 | Content & Blogging, SEO Basics, Website Foundations

Headlines are more than just the first thing you see; they’re a sneak peek into what lies ahead—like the cover of a book. And, as you know, first impressions matter.

So, how do you create a headline that not only stands out but grabs attention instantly?

It’s all about understanding the art and science behind them.

1. The Secret Ingredient : Psychological Triggers

Great headlines don’t happen by accident—they tap into the reader’s brain in ways they can’t ignore. One powerful tool is psychological triggers. These are the little cues that catch attention and create curiosity.

For example, numbers and lists are headline gold. A title like “5 Simple Steps to Build Your First Website” gives a sense of clarity and certainty, making the content feel approachable.

Similarly, words like free, new, or even you appeal directly to what the reader wants, making your headline hard to resist.

Another trick? Lean into curiosity. A phrase like, “Why Most Beginners Fail at Headline Writing (and How You Can Succeed)” teases the answer, pulling the reader in for more.

2. Tap into Emotions

Emotions are the heart of every successful headline. Whether it’s happiness, excitement, or even a little fear, emotionally charged words make your titles instantly relatable. Think about what your content offers:

Is it solving a problem? Focus on relief or satisfaction.
Is it inspiring change? Highlight hope or motivation.

For example, “How to Stop Feeling Overwhelmed and Finally Start Your Blog” targets both the frustration and the solution in one go.

3. Write for Your Audience

Your readers are looking for something specific—whether it’s a “how-to” guide, a quick tip, or an answer to a burning question.

Your job? Make your headline crystal clear about what they’ll gain.

Let’s say you’re writing a tutorial about setting up a website. A headline like, “How to Create a Stunning Website in Under 2 Hours” tells the reader exactly what to expect. Clarity builds trust, and trust earns clicks.

4. Balance Clarity with Creativity

This is the tricky bit.

A great headline is a balancing act between being clear about your topic and adding a touch of creativity.

Go too far in one direction, and you risk being vague or dull; go too far the other way, and you end up with clickbait.

For example, instead of “Website Design Tips,” try, “10 Website Design Hacks Every Beginner Needs to Know.” It’s clear, creative, and a little more enticing.

5. Add a Personal Touch

Headlines that feel personal resonate more. When you know your audience, speak directly to them. Use their language, address their struggles, and reflect their experiences in your words.

Take, for instance, “How I Built My First Website with Zero Experience.” Sharing a personal journey can create a connection while still delivering useful content.

6. Build Trust with Data and Consistency

Trust is non-negotiable. Your headline is a promise, and your content should deliver on it. Misleading headlines—no matter how catchy—will backfire and leave readers feeling disappointed.

If you can, back up your claims with data. A headline like, “3 Proven Ways to Triple Your Blog Traffic in 30 Days” builds trust by suggesting tangible, results-based solutions.

Consistency is equally important. If your headline promises a “step-by-step guide,” make sure your article delivers exactly that. Transparency earns you loyal readers.

7. Study What Works

Finally, don’t forget to learn from the best. Pay attention to headlines that grab your attention—what makes them effective? Is it the emotional pull? The curiosity factor? The promise of results?

Take those elements and adapt them to your own style. Over time, you’ll develop a knack for creating headlines that click with your audience.

And Finally…

Headlines are the gateway to your content, and getting them right is an art worth mastering. By using psychological triggers, tapping into emotions, understanding your audience, and balancing clarity with creativity, you’ll be crafting headlines that grab attention in no time.

Now it’s over to you—what kind of headline will you write next?

Do You Have to Do Anything Different to Post to Bing and Yahoo?

by Jackie | Jan 29, 2025 | SEO Basics

When starting your online journey, you may wonder if Bing and Yahoo require a different approach than Google when posting your website content.

It’s a valid question, especially as your goal is to reach as many people as possible.

Let’s break it down step by step, so you can feel confident about what’s needed.

Are Bing and Yahoo Really That Different?

The short answer is no, not very different.

Bing powers Yahoo’s search engine, so when you optimise for Bing, you’re also optimising for Yahoo. Bing and Yahoo together may not be as big as Google, but they still make up a significant part of online search traffic.

And here’s something important to keep in mind: Google isn’t the only search engine people use.

While Google dominates the market, Bing and Yahoo hold a steady share of users, and they tend to have a loyal audience. Many people prefer Bing or Yahoo because of their simple interfaces, integration with Microsoft products, or even just personal preference.

Ignoring these platforms means potentially missing out on thousands of visitors who are searching for the exact services or products you offer.

So, the work you’re doing for Google will usually work well for Bing and Yahoo too. However, there are a few things to keep in mind.

Step 1: Submit Your Website to Bing

Just like Google, Bing has a tool where you can tell them about your website. It’s called Bing Webmaster Tools. You’ll need to set up an account, but it’s free and straightforward.

Here’s how to do it:

Go to Bing Webmaster Tools (search it on Bing if you’re unsure).
Sign in with a Microsoft account (or create one if you don’t have it).
Add your website by entering its URL.
Verify your ownership of the website using one of the methods they suggest.

This process helps Bing and Yahoo find and index your website faster. Think of it as giving them a heads-up that your site exists.

Step 2: Adjust for Bing’s Preferences

Bing and Yahoo don’t require wildly different strategies, but they do have their quirks. Here’s what they tend to favour:

Clear, well-structured content: Ensure your site is easy to navigate, with clear headings and subheadings.
Keywords in a natural way: Bing likes content that includes keywords naturally without stuffing them.
Social media signals: Bing pays attention to social media engagement, so sharing your content on platforms like Facebook and Twitter can help.

Step 3: Focus on Quality Backlinks

While backlinks are essential for all search engines, Bing puts extra importance on high-quality links. These are links from trusted, well-established websites to your own. Build relationships with other website owners and create valuable content they’d want to link to.

Step 4: Local SEO

If your website serves a local audience, Bing is known for being particularly effective in showing local search results. Add your business details to Bing Places for Business to ensure you’re visible in local searches.

Do I Need to Post My Content Differently for Bing and Yahoo?

Not really.

As long as you’re creating valuable, engaging content with basic SEO practices (keywords, headings, easy-to-read structure), you’re already covering the essentials.

And Finally…

It’s easy to get overwhelmed by trying to cater to multiple search engines, but the good news is that you don’t need separate strategies for Bing and Yahoo.

Focus on creating high-quality content, submit your website to Bing Webmaster Tools, and remember a few key preferences that Bing has.

Your online journey is all about small, steady steps. Taking the time to understand these tools will help your business grow and reach more people. Keep going—you’re building something great!

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

Why Is My Website Not Ranking On Google

by Jackie | Jan 22, 2025 | SEO Basics

When you’re just getting started with your website, the idea of ranking on Google might seem a bit like learning a new language. Ever wondered why some websites always pop up when you search for something? That’s all about Google ranking. Basically, it’s how well your website shows up when people search for topics related to what you offer.

Being visible on Google is like having your storefront on the busiest street in town. It makes a big difference in getting visitors, customers, or readers—whoever you’re hoping to attract. The more people can find you, the better your chances of achieving your website goals, whether that’s selling products or sharing ideas.

There’s a bit of lingo involved, but don’t worry, I’ll keep it really simple. You might hear words like ‘keywords’, ‘Google algorithms’, and ‘search results’ thrown around. Keywords are just the common words or phrases people use to search for stuff online. Imagine Google as a librarian directing users to the right book, or in this case, a website.

Google algorithms are basically the set of rules Google uses to decide which websites to show in the search results. They help determine who’s at the top and who’s buried on page five. Understanding these basics lays down the foundation for figuring out why your site might not be ranking as you want it to.

Identifying Common Reasons Your Website Isn’t Ranking

User experience is an important aspect when it comes to ranking well on Google. If your website isn’t easy to use or navigate, people are going to bounce away faster than a rubber ball.

Imagine trying to find a book in a library with no signs or organization; it’s frustrating, isn’t? Google feels the same way, so it prefers sites where users stick around because everything’s straightforward and enjoyable. Make sure your site is easy to navigate and looks inviting.

Content quality, or what Google wants on a basic level, is like the meat-and-potatoes of your website. If your content is outdated or irrelevant, Google notices and nudges you down the list. It loves fresh, clear, and useful stuff. Think of your website not just as a platform, but as the voice talking directly to your audience. Keep it informative, and make sure it answers any questions your visitors might have.

Technical glitches are those sneaky little errors that can cause a lot of headaches. Broken links, missing pages, or slow load times? Not good in Google’s eyes.

Imagine inviting guests to your home and the door keeps getting jammed. Not a great experience, right? Regularly checking these aspects can ensure everything runs smoothly, helping you move in the right direction.

Sussing out the competition can offer valuable insights into what you might be missing. Check out what successful websites in your field are doing. This isn’t about copying them—more like a field trip for fresh ideas. By understanding what they’re doing right, you can adjust your approach and improve your own site’s performance. So, keep a friendly eye on those leaders and learn from their tactics.

First Steps to Enhance Your Website's Ranking

Content improvement is your ticket to grabbing attention. Think about creating engaging stories or posts on your website that really speak to those who visit. Share tips, answer questions, or write relatable content that makes people say, ‘Yep, this is what I needed.’ More useful content equals more Google-love.

Keyword basics sound fancy, but we’re keeping it simple. Use words that your audience likely types into their search box. Sprinkle these keywords naturally throughout your content, but don’t go overboard. It’s like seasoning food—too much spice, and it overpowers the dish.

Improving web design is not about getting all artsy. It’s ensuring your website is simple to navigate and easy on the eyes. Nobody enjoys a cluttered page with funky colors that hurt the eyes. It’s like a good outfit—make it stylish but comfy.

Mobile compatibility is no longer optional. Many people browse using smartphones or tablets, and if your site doesn’t work well on these devices, you’re waving goodbye to potential visitors. Your website should feel just as welcoming on a phone as it does on a desktop. Make sure everything fits and functions perfectly on smaller screens.

Tracking Your Progress and Continual Improvement

Using simple tools to track how your website’s doing can be a real lifesaver. There are free tools out there that will give you an insight into how many visitors you’ve got, what pages they’re loving, or which ones need a little extra love. Using this data helps you see what’s working and what needs tweaking.

Understanding feedback doesn’t require a business degree. It’s about learning from the information you get, whether it’s from visitor numbers, comments, or direct messages. If your audience is talking, you should be listening! Sometimes it’s those small comments that reveal a lot about what’s going right or wrong.

Adapting to changes is crucial because Google loves to mix things up. They update their search algorithms regularly, so staying updated with these changes can keep you from falling behind. No need for a crystal ball—just keeping an ear to the ground can help you stay ahead.

Long-term habits are your secret weapon. Regularly refreshing your site’s content, keeping up with design trends, or just generally staying active online will help in maintaining your website’s position. It’s less about huge leaps and more about consistent steps that keep you moving forward.

And Finally…

Improving your website’s ranking on Google may feel like a daunting task, but it’s all about taking small, consistent steps. By focusing on user experience, creating high-quality content, addressing technical issues, and keeping an eye on your competition, you can gradually build a strong online presence. Remember, success doesn’t happen overnight—it’s the result of steady efforts, regular updates, and adapting to changes in the digital landscape.

Treat your website like a living project, one that grows and evolves as you learn more about your audience and their needs. With the right strategies in place, you’ll not only climb Google’s ranks but also create a space that truly resonates with your visitors. Keep experimenting, keep improving, and before you know it, your website will be exactly where you want it to be—visible, engaging, and thriving.

Any questions? I’d love to hear from you. Leave a message in the box below and I’ll get back to you.

Off Page SEO:

by Jackie | Jan 6, 2025 | SEO Basics

In this article, we’ll focus on Off Page SEO: what it is, why it matters, and how you can use it to help your website grow. Don’t worry if you’ve never heard of it before. I’ll guide you step by step so you can start building your website’s reputation and authority online with confidence.

If you’ve just set up your website, congratulations! You’ve taken a big step toward building your online presence. But getting your website seen by the right people doesn’t happen automatically—it takes strategy. That’s where SEO, or Search Engine Optimization, comes in.

What Is Off-Page SEO?

Think of Off-Page SEO like your website’s reputation. Just like in real life, where people trust you more if others speak highly of you, search engines trust your website more when other websites and platforms endorse it. These endorsements come in the form of links, mentions, and interactions outside your website.

While On-Page SEO is about making improvements directly on your website (like optimizing your content and design), Off-Page SEO happens elsewhere. It’s about getting other people and websites to recognize and recommend yours.

Why Does Off-Page SEO Matter?

Search engines, like Google, want to give their users the best answers to their questions. To decide which websites are trustworthy and useful, they look at signals from other places online—these signals are what Off-Page SEO creates.

Good Off-Page SEO can:

Improve your search rankings so more people can find your website.
Bring more visitors to your site, which means more potential customers.
Build your authority in your industry or niche, making people trust your brand.

Without Off Page SEO, it’s harder for search engines to know how valuable and trustworthy your site is.

Key Elements of Off-Page SEO

Now that you know why Off-Page SEO is important, let’s break it down into its main parts. These are the key areas to focus on:

1. Backlinks

A backlink is a link from another website to yours. It’s like a vote of confidence for your site. The more high-quality backlinks you have, the more search engines trust your website.

How to Get Started:

Reach out to people you know: Ask friends, colleagues, or business partners if they can link to your site.

Share your content: Create helpful articles or guides that people want to link to because they find them useful.

2. Social Media Engagement

Being active on social media can help people discover your website and share your content. Even though social media links don’t directly boost rankings, they increase your visibility and bring more traffic to your site.

How to Get Started:

Share blog posts or updates from your website on your social platforms.
Join conversations in your niche and provide valuable insights.

3. Brand Mentions

A brand mention is when someone talks about your business online, even if they don’t link to your site. These mentions help build your reputation.

How to Get Started:

Offer great products or services that people want to talk about.
Monitor what people are saying about your brand using free tools like Google Alerts.

4. Guest Blogging

Guest blogging means writing articles for other websites in your niche. In return, you usually get to include a link back to your site.

How to Get Started:

Start with small or local blogs where your content is relevant.
Offer valuable insights in your writing to showcase your expertise.

5. Online Reviews and Testimonials

Positive reviews make your business look trustworthy. They also give people confidence to choose your products or services.

How to Get Started:

Ask happy customers to leave reviews on Google or Yelp.
Make it easy by sending them a direct link to your review page.

Simple Steps to Start Off-Page SEO

When you’re just starting out, building a strong Off Page SEO foundation is a great long-term strategy.

Create Shareable Content: Write blog posts, guides, or resources that people find helpful and want to share.
Network in Your Niche: Build relationships with other website owners, bloggers, or influencers.
Use Social Media: Share your website and interact with your audience.
Ask for Reviews: Encourage satisfied customers to leave testimonials or reviews online.
Track Your Progress: Use tools like Google Search Console to monitor your backlinks and rankings.

Tools and Resources for Off-Page SEO

You don’t need to do this all alone! There are tools that make Off-Page SEO easier for beginners. For example:

Wealthy Affiliate offers step-by-step training on SEO and tools to track your progress.
Ahrefs Free Backlink Checker helps you see who is linking to your site.
Google My Business is great for improving local visibility and reviews.

These resources can guide you as you grow your website’s online reputation.

What to Avoid in Off-Page SEO

While Off-Page SEO is essential, there are some pitfalls to avoid:

Buying Backlinks: This can harm your website’s reputation and even get you penalized by Google.
Spamming Links: Posting your link everywhere (like in random blog comments) can look unprofessional and won’t help your rankings.
Ignoring Reviews: Negative reviews can hurt your reputation, so make sure you monitor and respond to feedback.

How Wealthy Affiliate Can Help You

If you’re feeling overwhelmed, you’re not alone. Learning Off-Page SEO takes time, but Wealthy Affiliate can make the process much easier.

Step-by-Step Training: Wealthy Affiliate offers beginner-friendly lessons on building backlinks, improving your rankings, and using social media effectively.
Community Support: Connect with other members who can offer advice and encouragement.
Tools: Use features like SiteRank to track your website’s performance.

By following Wealthy Affiliate’s guidance, you’ll gain the skills and confidence to improve your website’s Off-Page SEO.

And Finally...

Off-Page SEO might seem like a big topic, but it’s really about building your website’s reputation online.

Start small by creating great content, connecting with others in your niche, and sharing your site on social media. Over time, these efforts will help your website grow and attract more visitors.

Remember, you don’t have to do it alone. Tools and resources like Wealthy Affiliate are here to guide you every step of the way. Take it one step at a time, and you’ll see your hard work pay off.

Here are a few gentle external links you might want to consider:

I’ve created a checklist to help you with off-page SEO. You can access it HERE

Off Page SEO is all about building trust—both with search engines and your future visitors. Whether it’s backlinks, shares, or reviews, every small step counts.

What’s one Off Page SEO task you’re going to try first? Share your plans or ask a question in the comments—I’d love to cheer you on!

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

The Beginner’s Guide to Website Analytics and Reporting

by Jackie | Jan 5, 2025 | SEO Basics

If you’ve recently set up your website and are excited to see how it’s doing, you’re in the right place.

Tracking your website’s performance might sound overwhelming, but this guide to website analytics will walk you through step by step.

By the end of this, you’ll have a good idea of what analytics are, why they’re important, and how to use them to grow your online business.

What Are Website Analytics?

If you’re wondering where to begin with website analytics, start with the basics—like Google Analytics.

Imagine you’ve opened a new store in town. Wouldn’t you want to know how many people are visiting, what they’re buying, and how they heard about you? Website analytics is the online version of that. It’s a way to track what’s happening on your website, such as:

How many people visit your site.
Which pages they spend the most time on.
How they found your website (e.g., Google, social media, etc.).
What actions they take (like signing up for your newsletter or buying a product).

These insights help you understand your audience and make decisions to improve your website.

Why Are Analytics Important?

Analytics can seem like just another task, but here’s why they matter:

Know What’s Working: You’ll see which content or products are popular so you can create more of what your audience loves.

Spot Problems Early: If visitors are leaving quickly, it might mean something on your site needs fixing (like a slow-loading page).

Reach More People: By understanding how people find your site, you can focus on what’s bringing in the most traffic.

Getting Started with Analytics

Step 1: Use Google Analytics (It’s Free!)

Google Analytics is a free tool that gives you detailed reports about your website. It might look complicated at first, but don’t worry—you only need to focus on a few key features to start.

Here’s how to set it up:

Go to Google Analytics and create an account.
Follow the steps to connect your website to Google Analytics (Wealthy Affiliate has tutorials to guide you through this if you get stuck).
Once set up, you’ll start seeing data about your visitors.

Step 2: Learn the Basics

Here are the main things you’ll want to look at:

Visitors: How many people are coming to your site? This is called “traffic.”
Popular Pages: Which pages are people visiting the most? This shows what your audience finds interesting.
Bounce Rate: This tells you if people are leaving quickly without exploring. A high bounce rate might mean something needs improving.
Traffic Sources: Find out how people are discovering your site. Are they coming from Google, Facebook, or somewhere else?

How to Use Analytics to Grow Your Website

Once you’ve looked at your data, you can start using it to improve your website:

Focus on What’s Popular
If a certain blog post or product gets a lot of views, consider creating more similar content.
Fix Problem Areas
If people leave your site quickly, check if the page loads slowly or if the content isn’t helpful.
Boost What’s Bringing Traffic
If most visitors are coming from Google, learn more about Search Engine Optimization (SEO) to help even more people find you.

Keeping It Simple

One of the most important things to know about website analytics is that you don’t have to understand everything right away. You don’t need to understand every chart or graph. Focus on small steps, like checking your visitor numbers and your most popular pages. As you grow more comfortable, you can explore advanced features.

Lean on Wealthy Affiliate’s Support

If you’re a Wealthy Affiliate member, take advantage of the tutorials and community support. They have beginner-friendly guides that can help you understand analytics and reporting without feeling overwhelmed. Click Here to see a video from Jay about Google Analytics

And Finally...

If you’re feeling unsure, this guide to website analytics is here to help—take it slow, explore one thing at a time, and keep going.

Maybe you’d like to read some more on website analytics. If so, try this article at Google Analytics.

Analytics and reporting are like a map for your website. They show you where you are, where your visitors are coming from, and where you can go next. Start small, stay curious, and remember—you’re learning this to build something amazing.

Analytics don’t have to be scary or complicated. Start with just one or two small habits—like checking your most popular pages each week—and build from there.

Have you dipped your toes into Google Analytics yet?

What’s one thing you’re curious about—or still scratching your head over? Leave a comment below—I’d love to help simplify it for you.

How Can I Get My Website Ranked Higher On Google

by Jackie | Jan 2, 2025 | SEO Basics

Getting your website ranked higher on Google might seem tricky, but it’s actually easier than you think once you know the steps. This guide will walk you through the process in simple terms so you can get started even if you have no prior experience.

Getting your website ranked higher on Google might seem tricky, but it’s easier than you think.

In this guide, you’ll learn how to rank higher on Google with simple, beginner-friendly steps.

1. How Google Works

Understanding how Google works is the first step to making your website appear in search results.

Crawlers: Google uses programs called “crawlers” to browse websites, just like you browse the internet. These crawlers follow links from one page to another and collect information about each page.

Indexing: The information collected by crawlers is stored in Google’s “index,” like a giant library. When someone searches for something, Google looks through this library to find pages that best match the search.

Ranking: Google ranks the results it finds based on many factors, such as how relevant the content is, how trustworthy the website seems, and how fast the page loads.

Your job is to make your website easy for crawlers to find and ensure it has useful, trustworthy information for visitors.

2. Make Sure Google Can Find Your Website

If Google can’t find your website, it can’t display it in search results. Here’s what to check:

Google Search Console: This free tool helps you see if Google can access your site. It shows problems like broken pages or technical issues.

Don’t Block Google: Check that your website settings don’t block crawlers. Some websites accidentally tell Google not to look at certain pages using a robots.txt file or “noindex” settings.

Sitemap: A sitemap is a file that lists all the pages on your website, like a map for Google. You can create one easily with most website builders (like WordPress). Once created, submit it through Google Search Console so Google knows where to look.

3. Write Useful Content

Good content is the heart of your website. If your content isn’t helpful, it won’t rank well on Google.

What Makes Content Good? It should answer questions, solve problems, or provide useful information. For example, if you have a baking website, include recipes, tips, or troubleshooting guides.

Use Keywords: Think about what people might type into Google to find your website. Use those words naturally in your text. For example, if someone might search “how to bake bread,” include this phrase in your content.

Be Easy to Read: Write in short paragraphs, use bullet points when possible, and avoid complicated language.

Creating useful content is one of the most powerful ways to improve SEO. If you’re wondering how to rank higher on Google, quality content is your secret weapon.

4. Optimize Your Website (SEO Basics)

Search Engine Optimization (SEO) helps Google understand your website. You don’t need to be a tech expert to do these simple things:

Titles and Meta Descriptions: These are what people see in Google search results. For example:
- Title: “5 Easy Cake Recipes for Beginners”
- Meta Description: “Learn how to make delicious cakes with these simple recipes. Perfect for beginners!”
Headers: Use headings (like H1, H2) to organize your content. It’s like creating a table of contents for your page.

Mobile-Friendly Design: Many people use their phones to search, so make sure your site looks good on smaller screens. Most website builders have mobile-friendly templates.

Page Speed: A slow website can frustrate users and hurt your ranking. Compress images and avoid too many large files.

These simple tweaks help search engines understand your site—and help you rank higher on Google without needing tech skills.

5. Tell Google About Your Website

Even if your website is ready, you might need to give Google a little nudge to notice it.

Submit Your Sitemap: Go to Google Search Console and upload your sitemap file. This tells Google exactly where to look.
Request Indexing: If you add new pages or make changes, use the “URL Inspection Tool” in Search Console to tell Google to check them.

This speeds up the process of getting your pages into Google’s search results.

6. Get Other Websites to Link to You

Links from other websites help Google trust yours. When a trustworthy site links to your website, it’s like a recommendation.

Ask for Links: If you know someone who has a website, ask them to link to yours if it’s relevant. For example, a local business might link to your services page.

Create Shareable Content: Write helpful articles, guides, or resources that people will want to share. For example, a “Complete Beginner’s Guide to Plant Care” might get shared by gardening websites or blogs.

Avoid Spammy Links: Don’t pay for links or use shady services that promise “thousands of backlinks.” Google can penalize your site for this.

7. Keep Your Website Updated

Google prefers websites that stay active and relevant. If your site is never updated, it might rank lower.

Add New Content Regularly: Post blogs, updates, or new products regularly to show Google that your site is active.

Fix Outdated Information: If you have old pages or content, update them to keep them useful.

Follow Trends: For example, if it’s winter, create content like “Top Winter Recipes” or “How to Prepare Your Garden for Snow.”

8. Use Google My Business (For Local Businesses)

If you have a physical business, Google My Business is essential. It helps you show up in local searches and on Google Maps.

Sign Up: Go to Google My Business and create an account.

Fill Out All Details: Add your address, phone number, website, and hours. Make sure everything is accurate.

Encourage Reviews: Positive reviews from happy customers improve your visibility. Politely ask your best customers to leave a review.

9. Monitor Your Progress

Once your website is live, it’s important to see how it’s doing.

Google Analytics: This free tool shows you how many people visit your site, what pages they look at, and where they come from.

Search Console Insights: Check which searches bring people to your site and which pages are most popular.

Fix Problems: If you notice pages with errors or low traffic, work on improving them.

If you’re serious about learning how to rank higher on Google, tracking your progress is essential.

10. Follow Google’s Rules

Google has guidelines to ensure the internet remains helpful and safe for everyone. Follow these tips to stay in Google’s good books:-

Be Honest: Don’t use tricks like stuffing your page with keywords or hiding text just for Google.

Use HTTPS: This adds a small lock icon to your website’s address and shows visitors that it’s secure.

Think About Visitors: Your website should focus on helping real people, not just impressing Google.

And Finally...

Getting your website ranked higher on Google takes time and effort, but it’s absolutely doable, even for beginners. Start by making your site easy to find, creating helpful content, and following these simple steps.

You’ll find some more information by clicking these links:-

Remember, it’s not about trying to “beat” Google—it’s about creating a website that’s useful, trustworthy, and easy to use. That’s what Google wants, and it’s what your visitors want too! Keep taking small steps and stay consistent—that’s how to rank higher on Google in a way that’s authentic and sustainable.

Are you already working on your SEO? Or just getting started with the basics? I’d love to hear how it’s going—drop a comment below and let’s figure it out together!

And if you’re looking for structured, step-by-step support, Wealthy Affiliate is where I got started, and it’s still one of my favourite resources for beginners.

Good luck, and happy website building.

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.