Quick Tips to Improve Your Website’s Design

Quick Tips to Improve Your Website’s Design

When you’re building your website, first impressions count. Visitors decide in seconds whether they’ll stay or go, so it’s essential to make sure your homepage welcomes them in the best possible way.

A simple, tidy design invites curiosity and keeps people around longer, while a cluttered page might drive them away. But don’t worry, designing a great website doesn’t have to be hard.

Let’s walk through some easy, beginner-friendly tips to improve your website’s design

1. Keep It Clean and Simple

It’s tempting to add lots of features, but simplicity is often the best approach.

A neat, uncluttered design makes it easier for visitors to find what they need without feeling overwhelmed.

Aim for a simple layout with clear headings and space between sections. This will make your site easier to navigate and more inviting to your visitors. Remember, less is often more!

This is one of the most effective tips to improve your website’s design..

Images showing difference between a cluttered and clean look website

2. Make Sure Your Site Is Easy to Navigate

Your website’s navigation is like a map that helps people find their way around. Make sure the menus are clear and straightforward. Visitors should be able to find what they’re looking for in just a few clicks. Avoid complicated menus with lots of subcategories. Instead, keep it simple—think of it like a map of your favourite café, where everything is easy to find.

Also, don’t forget about mobile optimisation. More people are browsing on their phones these days, so your site needs to look just as good on a small screen. If it doesn’t, those visitors won’t stick around.

Improving navigation is one of the key tips to improve your website’s design.

3. Pay Attention to Visual Hierarchy

Visual hierarchy sounds fancy, but it’s just about guiding your visitors’ eyes to the most important parts of your site first. This means making sure your headlines stand out and your call-to-action buttons (like “Sign Up” or “Learn More”) are easy to spot. A strong headline is like a friendly handshake—it sets the tone for everything that follows.

To help your visitors understand what to do next, make sure your buttons or links are easy to spot. A great headline and clear CTAs will encourage your visitors to keep exploring your site.

4. Use Colours, Fonts, and Images Wisely

Colours, fonts, and images play a huge role in how your site looks and one of the quickest tips to improve your website’s design.. Here’s how to use them effectively:

  • Colours: Choose a colour scheme that fits your brand and is easy on the eyes. Too many colours can make your site feel chaotic, so stick to a simple palette that complements your content.
  • Fonts: Your fonts should be easy to read. Stick to a couple of fonts that match your brand’s style, and avoid using too many different ones. Make sure the text size is large enough for everyone to read comfortably.
  • Images: High-quality images can make your site more attractive, but be careful not to overdo it. Too many images can slow your site down. Choose pictures that support your content and help tell your story. And remember, optimise your images so they load quickly!

5. Make Your Site Accessible to Everyone

It’s important to make sure your website is accessible to all users, including those with disabilities. This means adding things like alternative text for images (so screen readers can describe them), and making sure people can navigate your site using just a keyboard if needed. These small steps make a big difference in how many people can use your site, and they show that you care about all of your visitors.

tips to improve your website's design including accessibility

6. Include Interactive Features

Interactive elements on your site can keep visitors engaged. This could be things like a chatbot that answers common questions, or animations that add a bit of life to your pages. But be careful not to go overboard—these features should enhance the experience, not overwhelm your visitors. If you make the experience more enjoyable, your visitors are more likely to stay longer and engage with your content.

7. Prioritise Fast Load Times

Nobody likes waiting for a website to load, so speed is crucial. If your website takes too long to open, visitors will probably leave before they even get the chance to explore. To improve speed, make sure your images are optimised and avoid adding unnecessary features that might slow things down. A fast-loading website helps improve your users’ experience and also boosts your rankings on search engines.

8. Test Your Site

It’s a good idea to test your website before it goes live. Ask friends or family to try out the site and see if they can find what they need. Get feedback on the layout, navigation, and design.

If something isn’t working, make changes before you launch your site to the public. This can save you time and help you avoid mistakes that might frustrate users later on.

Testing website

9. Make Sure Your Calls to Action (CTAs) Stand Out

A call to action (CTA) is any button or link that encourages users to take the next step, like signing up for your newsletter or checking out a product. Make sure your CTAs are clear and easy to find. They should be visually distinct, with a strong, action-oriented message. CTAs like “Get Started” or “Learn More” give users a clear direction and guide them through the next steps.

This is one of the most practical tips to improve your website’s design

10. Keep It Updated

Your website shouldn’t be a “set it and forget it” project. Keep your content fresh and update your site regularly. Whether it’s adding new blog posts, updating product details, or changing outdated images, an updated site shows your visitors that you’re active and engaged. Plus, search engines like Google prefer websites that are regularly updated, which can help improve your rankings.

More info on tips to improve your website's design

If you’re looking for extra support and beginner-friendly website training, I recommend checking out Wealthy Affiliate — it’s where I learned many of these skills and found a supportive community along the way.

And Finally…

Improving your website’s design doesn’t have to be a daunting task. By following these simple tips—keeping things clean and simple, focusing on user experience, and making sure your site is accessible—you can create a website that both looks great and works well.

What part of website design do you find most challenging? Do you have any design tips you’d like to share with others? Feel free to leave your thoughts in the comments below!

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

Handle Negative Feedback and Boost Your Business

Handle Negative Feedback and Boost Your Business

Receiving negative feedback can feel a bit like a real setback—especially when you’ve invested so much time and effort into your business. It’s completely normal to feel a little disheartened, but learning how to handle negative feedback is actually one of your most valuable tools for growth, if you handle it the right way.

It’s not just about pointing out what’s wrong; it’s about spotting opportunities to improve.

When customers take the time to offer feedback—even if it’s not all sunshine and rainbows—they’re giving you a glimpse into how your business is perceived. Spotting patterns in these comments is like finding hidden treasure, revealing areas where you might need to tighten things up or improve your service.

So, instead of fearing criticism, lean into it. Learning how to handle negative feedback can help you learn, grow, and set yourself apart from your competitors. Embrace negative feedback as a starting point for making your business even better.

Why Feedback Is So Valuable

You might be wondering, 

“Why should I bother with negative feedback?” 

The truth is, avoiding feedback is like sticking your fingers in your ears and hoping your business will just take care of itself. Customers really appreciate when their voices are heard. By listening to their concerns and acting on them, you’re showing that you care about their experiences, which ultimately builds trust and loyalty.

girl with fingers in her ears needs to learn how to  handle negative feedback

Negative feedback can provide you with useful insights, such as:

  • Areas of improvement: Things you might have missed or overlooked.
  • Customer expectations: Insights into what your customers want from your service.
  • Blind spots: Possible weaknesses or issues that could be hindering growth.

By recognising and acting on these areas, you set yourself up for continuous improvement. Customers will respect you for taking their feedback seriously, and that respect can translate into loyalty and long-term business relationships.

Strategies To Handle Negative Feedback

Handling negative feedback doesn’t have to feel like a difficult task. The key is to approach it with professionalism, empathy, and a clear desire to improve. Here’s how to respond thoughtfully:

  • Acknowledge the Issue: The first step is to simply acknowledge the complaint. A straightforward “Thank you for your feedback” can go a long way in calming any frustrations. This shows your customer that you’re open to listening.

  • Be Human: Personalising your response is essential. Instead of sending a generic, copy-paste apology, address the specific concern and let the customer know you understand where they’re coming from. This personal touch can transform a complaint into a constructive conversation.

  • Offer a Solution: If you can resolve the issue, do so. If not, explain the steps you’re taking to fix it or how you’ll ensure it doesn’t happen again. Being transparent about what actions you’re taking helps to rebuild trust.

Keep Track of Feedback: Using tools like HubSpot or Zoho CRM can help you keep track of customer feedback systematically. This ensures you don’t miss anything important and helps you identify recurring issues. It’s a great way to stay organised while improving your service.

For more insights on managing online reviews, you might find this article helpful: 6 Pro Tips for Handling Online Negative Reviews.

Building a Feedback-Driven Culture

Training team for criticism

Building a culture that values feedback is essential for continuous growth. Feedback should be an integral part of your business operations, not just something you turn to when things go wrong. Here’s how to make feedback part of your business’s DNA:

  • Train Your Team: Make sure everyone on your team understands the importance of receiving and acting on feedback. By training your team to approach feedback constructively, you can turn every criticism into an opportunity for improvement.
  • Encourage Open Communication: Create a safe environment where both employees and customers can freely share their thoughts. When people feel heard and valued, they’re more likely to provide insightful feedback that leads to positive changes.

  • Take Action: Don’t just collect feedback—act on it. Use tools like Trello or Asana to track improvements and ensure your team is aligned on actions. By implementing changes based on feedback, you show customers that you’re genuinely listening to their concerns.

If you’re looking to build or grow your online business and need guidance, consider exploring Wealthy Affiliate. It’s a platform that offers training and support for beginners venturing into the online business world.

Long-Term Benefits of Handling Feedback Effectively

Handling negative feedback isn’t just about solving problems right now—it’s about setting yourself up for future success. Responding to complaints with transparency and action can boost customer satisfaction significantly. When customers see that you’re committed to resolving issues, they’re more likely to stick around and recommend your business to others.

  • Brand Loyalty: Addressing feedback helps create a deeper connection with customers, making them more likely to return and advocate for your brand.

  • Improved Reputation: A business that handles negative feedback well is seen as reliable and professional. This can significantly improve your reputation, especially in a competitive market.

  • Innovation: Feedback often reveals areas where your products or services can be improved or even new opportunities for growth. Acting on this feedback can lead to new innovations that keep you ahead of the competition.

  • Stronger Relationships: Each interaction with a customer, especially a negative one, is an opportunity to build a stronger relationship. The more you show your commitment to improvement, the more your customers will trust and support your business.

Additional Tips for Handling Feedback Effectively

  • Respond Quickly: When customers take the time to share their thoughts, respond promptly. This shows that you take their concerns seriously and gives them confidence in your commitment to improvement. Even a quick acknowledgement that you’re looking into it can make a big difference.

  • Encourage Positive Feedback: While negative feedback is valuable, positive feedback can be equally helpful. Ask your customers to share their experiences and insights. Positive reviews act as testimonials that can help build your reputation. Use platforms like Trustpilot or Google My Business to gather reviews, and incentivise feedback with small rewards like discounts or freebies.

  • Turn Negative Feedback into Content: If you’re getting similar feedback repeatedly, consider turning it into useful content. Address the issue publicly via a blog post, social media, or video to educate your audience, clear up any misunderstandings, and show you’re taking action. This demonstrates transparency and adds value to your customer experience.

  • Build Relationships, Not Just Solutions: Handling negative feedback is about more than just solving problems. Use it as an opportunity to strengthen your relationship with the customer. Ask them how you can do better and ensure they feel valued throughout the process. A positive, personal response can turn an unhappy customer into a loyal one.

  • Learn from Your Competition: Keep an eye on your competitors’ reviews. By seeing what others are doing wrong, you can avoid those same pitfalls and stand out by offering a better experience. It’s a simple way to differentiate yourself from the competition and improve your service.

And Finally…

Learning how to handle negative feedback might seem daunting at first, but with the right mindset, it’s a powerful tool for growing your business. By responding with empathy, taking action, and creating a feedback-driven culture, you can build stronger relationships with your customers and improve your business.

Remember, feedback isn’t something to fear—it’s a chance to learn, grow, and build a better version of your business. Take your time, keep listening, and watch how it helps you improve. You’ll soon be handling feedback like a pro.

Have you had any experiences with negative feedback that turned out to be a valuable lesson? I’d love to hear your thoughts—drop a comment below!

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

Create A Stunning Logo Without Spending A Fortune

Create A Stunning Logo Without Spending A Fortune

Have you ever felt overwhelmed by the idea of having to create a stunning logo for your new venture? You’re not alone

A logo is much more than just a fancy graphic sitting on your business card. Think of it as your brand’s handshake, your warm first hello. In a crowded market, a striking logo can make people pause, take notice, and remember your name.

You might be wondering, why all the fuss about a logo? Well, it’s simple. A well-crafted logo doesn’t just look good; it works wonders for your business growth. It communicates who you are and what you stand for before you even say a word. It’s like having a 24/7 brand ambassador.

Now, there’s a myth floating around that creating a top-tier logo means skyrocketing costs. It honestly doesn’t have to. 

The misconception that you need to fork out a small fortune for something impactful is just that—a misconception. Today, with the right tips and tools, creating a standout logo without clearing your bank account is absolutely doable.

Get Online Step By Step

The Essentials of Effective Logo Design

Crafting a logo that captures attention and stands the test of time? That’s no small feat. But don’t worry. Start with the basics: simplicity, relevance, and memorability. These are the core principles that every knockout logo hangs its hat on.

Simplicity is key. Think of some of the most iconic logos—Apple, Nike, McDonald’s. They’re simple yet instantly recognisable. You don’t need complex designs to make a lasting impression.

Next, relevance plays a huge part. Before you even start putting pen to paper, think about what your brand is all about. 

What’s your vibe? 

What’s your voice? Defining your brand identity gives direction and clarity. It’s like your North Star, guiding every design choice you make.

Memorability is another important principle. Your logo needs to be easy to remember. The more unique and simple it is, the more likely people are to recall it when they think of your brand.

Choosing The Right Colours & Fonts

Colours and fonts aren’t just design elements—they’re psychological tools. Choosing the right colour scheme can evoke specific emotions, while the perfect font speaks volumes about your brand’s attitude. It’s these small choices that come together to form a recognizable and strong logo.

colour palette

For example, red often conveys energy and excitement, while blue represents trust and professionalism. Fonts, too, can speak for your brand. A quirky handwritten font might be great for a creative brand, while a clean sans-serif font might be better for a tech business.

The beauty of colour and font choice lies in its ability to align with your brand personality. So take some time to explore different options and choose what feels right for your brand.

Using Online Tools and Resources for Cost-Effective Design

Exploring the digital jungle of online logo design platforms has never been more exciting or accessible. From user-friendly interfaces to expansive libraries of templates, platforms like Canva, Looka, and Hatchful are levelling the playing field. They offer powerful tools where creativity meets convenience.  Canva is my favourite at the moment.

Worried about shelling out too much money? Don’t worry. There’s a treasure trove of free and affordable design tools that pack quite the punch. With drag-and-drop features and customizable options, you can experiment to your heart’s content without ever opening your wallet.

For example, Canva offers plenty of free templates to get you started, while Looka helps generate logos based on your brand’s name and industry. Both tools allow you to play around with colours, fonts, and styles before you commit. They make the design process accessible and, best of all, budget-friendly.

How to Create A Stunning Logo Without Breaking the Bank

Small businesses are proving time and again that you don’t need deep pockets to create a killer logo. Each of these logos brings a unique story of creativity flourishing within constraints. Exploring their journeys can give you the boost to believe it can be done.

Take the humble coffee shop that took the neighbourhood by storm not just with its brews but its eye-catching logo crafted right from a kitchen table startup budget.

Or the tech startup that used a savvy mix of DIY tools and free resources to create a logo that screams innovation and accessibility. These success stories aren’t just heartwarming—they’re practical blueprints.

Coffee shop

Or my good friend, a pilates therapist who specialises in cancer patients, created a beautiful, memorable logo using just Canva and a free font. It now features on her online and offline business marketing products.— and it all started at her kitchen table.

Create a stunning logo

What can we learn from these logos that pack a punch without breaking the bank? First, it’s all about leveraging what you have. Whether it’s crunching coloured pencils or manipulating online tools, maximizing your resources is crucial.

It’s also about iteration, being willing to go back to the drawing board a couple of times, and trusting the process.

Veteran logo designers often share nuggets of wisdom: Focus on versatility and scalability.

A good logo should look great on business cards and billboards alike. Their advice? Start simple and let the design evolve naturally.

And Finally...

Creating a stunning logo for your brand doesn’t require a fortune. By keeping things simple, understanding your brand, and using cost-effective tools, you can create something that looks professional and captures your audience’s attention. Remember, a great logo is more than just a design—it’s your brand’s first impression. Make it count!

Are you still figuring out your logo? Or have you already made one? I’d love to hear what tools you used or what’s tripping you up.

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

How To Choose Colours For Your Online Brand

How To Choose Colours For Your Online Brand

Colour is more than just a visual treat—it’s a powerful tool that shapes how people feel and behave online.

Think about how you feel when surrounded by cool blues or vibrant reds. It’s not just about appearance; it’s about emotion.

In this guide, we’ll walk through how to choose colours for your online brand—clearly and simply—so your website feels just right from the first glance

Colour is more than just a visual treat—it’s a powerful tool that shapes how people feel and behave online.

Think about how you feel when surrounded by cool blues or vibrant reds. It’s not just about appearance; it’s about emotion.

In this guide, we’ll walk through how to choose colours for your online brand—clearly and simply—so your website feels just right from the first glance.

In the world of branding, colours play a key role in shaping how people perceive you at first glance. They can even influence buying decisions. Major brands have nailed this. Coca-Cola’s red or Nike’s black-and-white combo aren’t just about looking good—they’ve been carefully chosen to evoke emotions like excitement, trust, or calm.

So, how to choose colours for your online brand is more than just a cosmetic decision; it’s an essential part of how you connect with your audience.

logo montage

Analyzing Your Brand's Purpose and Audience

The first step in picking your brand colours is to understand what your brand stands for.

What’s its mission?

What vibes do you want to send out into the world?

Are you all about innovation and energy? If so, vibrant and bold colours might be a good match for you.

If you’re aiming for trust and tranquility, you might want to lean toward soft blues and greens.

Knowing your audience is equally important. You wouldn’t sell to teens the same way you’d sell to older adults. Their preferences and expectations are very different, and colour plays a huge part in that.

Consider the cultural backgrounds, genders, and ages of your target demographic. For example, purple might be seen as luxurious in one culture but carry an entirely different meaning elsewhere. Researching and understanding your audience’s preferences can help you avoid any cultural missteps.

You don’t have to guess when it comes to colour choices. Getting feedback directly from your audience through surveys or focus groups can point you in the right direction. Not only does it show that you care about what they think, but it’s also a great way to get insight into the colours that truly resonate with them.

How to Choose Colours for Your Online Brand: Building Your Palette

Creating a colour palette might sound complicated, but it doesn’t have to be. So, how to choose colours for your online brand is more than just a cosmetic decision; it’s an essential part of how you connect with your audience. Here’s a simple breakdown:

  1. Primary Colours: These are your brand’s main colours, the ones that represent its essence. Think of these as your brand’s “outfit.” They’ll shine the brightest and be the most noticeable.
  2. Secondary Colours: These colours support the primary ones. They’re great for highlighting elements or sections without overshadowing the main colours. You can think of them as your brand’s “accessories”—they add personality but don’t steal the spotlight.
  3. Accent Colours: These are small, bold choices that add zest. They’re used sparingly but can make a big impact. Think of accent colors as the “statement shoes” that make an outfit pop.

There are tons of free tools available to help you test and experiment with your color palette, like The Adobe Color Wheel and Coolors. These platforms allow you to try out different combinations and see what works best before you commit.

 Balance your aesthetic with accessibility. It’s important to make sure your colours are easy to read for everyone, including those with colour blindness. Ensuring that there’s enough contrast between your background and text will give all users a great experience.

Implementing Your Colour Scheme Across Online Platforms

Once you’ve nailed down your colour palette, it’s time to take it live across your digital spaces.

Whether it’s your website, social media profiles, or email newsletters, consistency is key. Think of it as wearing your favorite outfit everywhere you go—it helps people instantly recognize you.

Mastering how to choose colours for your online brand ensures that your visual identity remains strong across websites, social media, and emails.

colour palette to show how to choose colours for your online brand
  1. Your Website: The website is often the first place people meet your brand, so getting the colours right is essential. Combined with good design—like clean layout, clear fonts, and accessible structure—your colours can create a welcoming, trustworthy first impression. Read more about improving your website’s design.
  2. Social Media: Your social media profiles are your brand’s social space. Use your colours for profile images, post designs, and stories. But don’t get too repetitive—keep things fresh by mixing things up while sticking to your core palette. Variety adds interest without breaking the harmony.
  3. Emails and Newsletters: Colours play a big role here too. Calls to action can pop with your accent colours, and your primary hues should shine in the headers and footers. These small touches create a seamless experience that reinforces your brand identity.

It’s important to test your colour scheme across different devices. Your website colours might look great on a desktop, but how do they appear on mobile? Testing ensures your brand looks vibrant and consistent, no matter how it’s viewed.

And Finally…

Choosing the right colours for your online brand is about much more than picking a pretty palette. It’s a strategic decision that can influence how people feel about your brand and whether they choose to engage with you.

Colour is a tool you can use to shape emotions, build recognition, and guide actions. Take the time to choose wisely, and don’t be afraid to experiment with different combinations until you find the perfect fit.

Have you already chosen your brand’s colours?
What challenges did you face during the process? Drop a comment below—I’d love to hear about your experience and offer any help you might need!

I’d love to know—what colours are you leaning toward for your brand? Have you tried using a tool like Adobe Color or Coolors? Let me know in the comments, and if you’re building your brand from scratch, consider checking out Wealthy Affiliate—it’s where I started learning all this myself.

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

What Is a Hero Image?

What Is a Hero Image?

If you’ve ever visited a website and been greeted by a large, eye-catching image at the top, you’ve encountered a hero image. It’s the visual centrepiece of a webpage, designed to grab attention instantly and set the tone for the rest of the site.

You may be wondering, what is a hero image, and why does it seem to appear on every modern website you visit?

Whether you’re browsing an online shop, a personal blog, or a business website, hero images help tell a story before a single word is read.

But what exactly makes a hero image so powerful, and why do so many websites use them?

What Is a Hero Image?

A hero image is a large, high-quality visual placed prominently at the top of a webpage. It introduces the site’s message, mood, and purpose in one glance. Rather than being just a pretty picture, it’s a strategic design element that plays a major role in branding, engagement, and user experience.

Hero images come in different forms:

  • A photograph (e.g., a product shot or a lifestyle image)
  • A graphic or illustration
  • A video background
  • A slideshow of multiple images

No matter the format, the goal is the same: captivate visitors and encourage them to stay longer.

what is a Hero image?

Why Are Hero Images Important?

Web design has come a long way. Years ago, websites were mostly text-heavy, but as technology and internet speeds improved, visual storytelling became more prominent. Hero images emerged as a way to create instant impact while making sites more engaging and memorable.

Here’s why hero images matter:

✅ They grab attention immediately – In a world where visitors decide within seconds whether to stay on a site or leave, a well-placed hero image can hook them instantly.

✅ They communicate your brand’s message – A well-chosen image can tell users who you are, what you do, and why they should care—all before they even start reading.

✅ They improve user experience – A clear, visually appealing introduction helps visitors feel comfortable and confident about exploring further.

✅ They encourage action – Many hero images include a call-to-action (CTA), such as “Sign Up,” “Learn More,” or “Shop Now.” This helps direct visitors to the next step on their journey.

The Role of Hero Images in User Engagement

Hero images are not just about making a site look pretty—they play a key role in keeping visitors engaged.  If you’re building your first site, understanding what is a hero image helps you create visual impact right from the start.

First Impressions Matter – If a website looks outdated or cluttered, visitors may leave immediately. A high-quality hero image makes a site feel modern and professional.

They Set the Tone – Whether it’s a sleek, minimalist tech brand or a cosy, family-run café, a hero image can evoke emotions and expectations from the start.

They Reinforce Storytelling – The best hero images are more than just decoration—they align with the site’s purpose and message. For example:

  • A travel website might feature a breathtaking landscape to inspire wanderlust.
  • An eco-friendly brand might use a nature-inspired hero image to reinforce its sustainability message.
  • A business site might showcase a friendly team photo to highlight trust and approachability.

By capturing the right emotions, a hero image can make visitors feel connected before they even scroll down.

Best Practices for Designing an Impactful Hero Image

Choose the Right Image

Your hero image should align with your brand’s personality. Are you aiming for something bold and adventurous or calm and professional? The colours, style, and composition should match your overall branding.

Keep Text Clear and Concise

If your hero image includes text, make sure it’s easy to read. Avoid busy backgrounds that make words hard to see. Use short, strong messages that get the point across quickly.

incomplete superhero

Use a Strong Call-to-Action (CTA)

A hero image should guide visitors towards an action. Whether it’s “Get Started,” “Book a Call,” or “Explore More”, make sure your CTA stands out.

Optimise for Speed and Responsiveness

A beautiful image means nothing if it takes forever to load. Compress images so they load quickly, and ensure they display well on all screen sizes, including mobile phones and tablets.

Test and Improve Over Time

Even the best hero images can be fine-tuned. Try different layouts, colours, and messages to see what resonates most with visitors.

And Finally...

A hero image is more than just a picture—it’s a powerful storytelling tool.

Whether you’re launching a website for the first time or refreshing an existing one, choosing the right hero image can make a huge difference in how visitors perceive and interact with your site.

I’d love to hear from you—have you chosen a hero image for your site yet? What kind of visual felt right for your brand?

Leave a comment below to share your experience. And if you’re just getting started and looking for step-by-step guidance, I highly recommend checking out Wealthy Affiliate—it’s where I first began learning how to build my site with confidence.

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

The Internet is for Everyone

The Internet is for Everyone

If you’ve never spent much time online, or the idea of using the internet feels a bit overwhelming, you’re not alone. Many people feel unsure about where to start, but the good news is that the internet isn’t just for the younger generation or tech-savvy experts—the internet is for everyone.

Whether you want to stay in touch with family, learn new skills, shop online, or even start a small business, the internet can open up a world of opportunities. The best part? You don’t need to be a computer expert to get started.

In this guide, I’ll walk you through the basics and help you take your first steps online with confidence.

Why the Internet is for Everyone

The internet has become a big part of daily life, and it’s not just for younger people. More and more older generations are getting online, discovering new hobbies, reconnecting with loved ones, and learning things they never thought possible.

Did you know that more people over 50 are using the internet than ever before. Many are video calling family, shopping online, and even sharing their experiences on social media proving the internet is for everyone!

Young and old online showing the internet is for everyone

The internet isn’t just about social media. You can use it to:

  • Keep in touch with family and friends through emails, WhatsApp, or video calls.
  • Read the news and stay updated with what’s happening in the world.
  • Watch videos and learn new things, from cooking to DIY.
  • Find great deals on shopping and even order groceries online.
  • Learn digital skills and even build a small online business.

If you’ve been hesitant to explore the internet, now is a great time to give it a go!

How to Take Your First Steps Online

Getting online doesn’t have to be complicated. Here are some simple steps to help you start:

1. Get Connected

First, you need internet access. If you have a smartphone, you may already have mobile internet. Otherwise, you can set up Wi-Fi at home or use the internet at your local library or community centre.

2. Choose Your Device

You can access the internet using:

A smartphone – Portable and great for beginners.

A tablet – Bigger screen, but still easy to use.

A laptop or computer – Good for larger tasks and learning.

If you don’t have a device yet, you might consider borrowing one or visiting a place where you can try before you buy.

3. Learn the Basics

Here are a few key skills to practise:

Using a search engine – Google is your best friend for finding information.

Creating an email account – This helps you stay connected and sign up for things online.

Navigating websites – Learning how to move between pages and click on links is important.

Typing and clicking – If you’re using a computer, practising with a mouse and keyboard can help.

There are plenty of free beginner tutorials available on YouTube and websites designed for digital skills training.

4. Stay Safe Online

The internet is amazing, but like anything else, it’s important to stay safe. Here are a few golden rules:

  • Use strong passwords – Avoid using easy-to-guess words like “1234” or “password.”
  • Don’t share personal details – Be cautious when entering personal information online.
  • Beware of scams – If something seems too good to be true, it probably is.
  • Stick to trusted websites – Look for websites with “https://” for secure browsing.

If you’re unsure about something, it’s always okay to ask someone you trust before clicking or signing up for anything. Or you can drop a comment below and I’d be so happy to give you a hand.

What Can You Do Online?

What you can do on the internet

Once you’re comfortable, there’s so much you can do online:

  • Stay connected – Video calls, emails, and instant messaging make it easy to chat with family. 
  • Shop safely – Order groceries, gifts, or essentials from home. 
  • Watch and learn – Enjoy free educational videos, documentaries, and entertainment. 
  • Read and discover – Access news, books, and blogs on topics that interest you. 
  • Start a project – Want to create a website or start a small online business? I’ve got a beginner-friendly guide to help you get started at Get Online Step by Step!

The more you explore, the more confident you’ll feel using the internet in your daily life.

And Finally…

The internet is a fantastic tool, and it’s never too late to learn. Whether you want to stay in touch with family, pick up a new hobby, or even start your own online journey, you can do it step by step.

The internet is for everyone so take a little piece of it just for you.

For more information these guides at Age UK cover a range of topics, including:

  • Choosing and setting up devices

  • Connecting to the internet

  • Sending and receiving emails

  • Using apps and video calling

  • Online shopping and staying safe online

If you’re looking for simple, beginner-friendly guides on how to get online, including setting up a website or learning digital skills, Get Online Step by Step can help you through the process.

There’s a whole world waiting for you online—why not take that first step today?

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

Is Your Website Ready for Voice Search?

Is Your Website Ready for Voice Search?

Hello! If you’ve ever asked Alexa, Siri, or Google a question and received a spoken answer, you’ve already used voice search.

It’s changing the way people find things online, and if you run a website or an online business, now’s the time to ask yourself: is your website ready for voice search?

Don’t worry if you’re not tech-savvy—I’ll walk you through everything in simple steps.

Is your website ready for voice search

What is Voice Search and Why Does it Matter?

People are increasingly using voice assistants to search the internet. Instead of typing ‘best bakery London’, they’ll say, ‘Where’s the best bakery near me?’. These searches are more conversational and they are often in question form.

More than half of all searches are now voice-based, and a big chunk of these have local intent—meaning people are looking for things nearby.

If your website isn’t set up for voice search, you could be missing out on potential customers!

How to Get Your Website Voice-Search Ready

1. Use Natural, Conversational Keywords

When people type into Google, they often use short phrases. But when they speak, they ask full questions. Instead of optimising for ‘cheap hotels Manchester’, think about how someone would say it aloud: ‘Where can I find an affordable hotel in Manchester?’.

A great way to find these types of questions is by using Google’s ‘People Also Ask’ section or a free tool like ‘Answer the Public’.

Manchester Hotel

2. Optimise for Local Searches

If you run a local business, this step is key. Most voice searches look for things nearby. To make sure your website appears in those results:

  • Claim and update your Google Business Profile (it’s free!).
  • Add clear contact details and location info to your website.
  • Use local keywords like ‘best plumber in Brighton’ rather than just ‘best plumber’.

3. Make Your Content Easy to Read and Scan

Google often pulls voice search answers from websites that provide clear, direct answers. To improve your chances:

  • Write in short, simple sentences.
  • Answer common customer questions in a dedicated FAQ section.
  • Use bullet points and subheadings to break up text.

4. Speed Up Your Website

Most voice searches happen on mobile devices, so if your site takes ages to load, people (and Google!) won’t wait around.

  • Use Google’s PageSpeed Insights to check your site speed.
  • Compress large images to make pages load faster.
  • Remove any unnecessary clutter slowing your site down.

5. Use Structured Data (Schema Markup)

This sounds technical, but don’t panic! Schema markup is a bit of extra code that helps search engines understand your site better. You don’t need to be a developer—there are free tools to help, like Google’s Structured Data Markup Helper.

6. Aim for ‘Position Zero’ (Featured Snippets)

When you ask Google a question, it often reads out a short answer from a website. This is called a featured snippet or ‘position zero’. To increase your chances of being picked:

  • Write direct, clear answers to common questions.
  • Use numbered lists or bullet points.
  • Format your content with headings (like I’ve done here!).

And Finally…

Voice search is growing fast, and getting your website ready for it doesn’t have to be complicated. Ask yourself: is your website ready for voice search, or is it time to give it a little refresh?

Start with small steps—make your content more conversational, speed things up, and answer questions clearly. It’s amazing how these little changes can make a big difference.

If you’re interested in learning more about optimising your website, Wealthy Affiliate (WA) is a great place to start. It’s an online platform where you can build, manage, and grow your website with support from a helpful community.

Have you started thinking about voice search already, or is this the first time it’s come onto your radar? Leave a comment below and share where you’re at—I’d love to know how you’re finding the process, and your tips could really help someone else starting out too.

 

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

 

Website Design Trends to Watch for the Next 5 Years

Website Design Trends to Watch for the Next 5 Years

The world of website design is always changing, and keeping up with the latest trends can help make sure your site looks good, works well, and stays relevant.

Whether you’re just starting out or thinking about updating your website, knowing what’s ahead will help you make smart choices. Let’s go through the key website design trends to look out for over the next five years.

1. Simple and Clean Designs (Minimalism)

More websites are now focusing on simple, clean layouts. This means removing anything that isn’t needed so visitors can find what they’re looking for quickly and easily.

  • Less clutter – Fewer buttons, fewer distractions, and just the important stuff.

  • Easy navigation – Menus that make sense and are simple to use.

  • White space – Giving content room to breathe so pages don’t feel crowded.
Clean and simple design

Having a clean design also means your website will load faster, which is really important.

No one likes waiting for a slow website to load, especially on a mobile phone. A fast website keeps visitors happy and makes them more likely to stay.

2. Making Websites More Engaging

Websites aren’t just about reading text anymore. Adding small, interactive elements can make them more enjoyable to use. Here’s how websites are becoming more engaging:

  • Small animations (micro-interactions) – When you hover over a button and it changes slightly, that’s a micro-interaction. It makes a site feel more alive.
  • Personalised content – Some websites now show different content depending on what users like and what they’ve looked at before.
  • Augmented Reality (AR) and Virtual Reality (VR) – Some websites let you try on clothes virtually or see what furniture would look like in your home.
  • Interactive storytelling – Instead of just reading a story, users can scroll through and see animations or videos that bring the story to life.

3. Eco-Friendly Websites

More businesses are thinking about their impact on the environment, and that includes their websites. Sustainable web design means making websites that use less energy and load faster, which is good for both the planet and users.

  • Eco-friendly web hosting – Some companies now offer web hosting powered by renewable energy.
  • Optimised images and files – Reducing the size of images and files means websites load faster and use less energy.
  • Simple website designs – Using reusable design elements means less data is needed to run the website, making it more efficient.
  • Green branding – Customers like businesses that care about the environment, and an eco-friendly website can help build trust with your audience.
eco friendly

4. AI-Powered Features

Artificial Intelligence (AI) is becoming a big part of web design, making websites smarter and easier to use. Here are some ways AI is helping:

  • Chatbots – AI-powered chatbots can answer customer questions at any time, even when you’re not available.
  • Smart recommendations – Websites can suggest products or articles based on what a visitor has looked at before.
  • Automated design tools – AI can help beginners create websites by automatically choosing colours, layouts, and fonts.
  • Voice search – As more people use voice assistants like Alexa and Siri,

5. Making Websites Easier for Everyone to Use

Websites should be easy for everyone to use, including people with disabilities. More websites are now focusing on accessibility, which means making sure that everyone, no matter their abilities, can navigate and use them.

  • Clear, readable fonts – Choosing text that’s easy to read.
  • Keyboard-friendly navigation – Some users rely on a keyboard instead of a mouse.
  • Alt text for images – Writing descriptions for images so that visually impaired users can hear what’s on the screen using a screen reader.
  • Simple user journeys – Making it easy for visitors to find what they need without confusion.

And Finally...

Website design is always evolving, but the key trends for the future are simple layouts, interactive features, eco-friendly design, AI tools, and better accessibility. By keeping up with these changes, you can make sure your website is easy to use, fast, and enjoyable for visitors.

Take your time exploring these trends and think about how they might work for your website. A well-designed site makes a great first impression and helps visitors feel comfortable and engaged.

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

How to Keep Your Website Running Smoothly in 2025 and Beyond

How to Keep Your Website Running Smoothly in 2025 and Beyond

Keeping your website up to date isn’t just a good idea—it’s essential. A modern website should be easy to use, secure, and ready for whatever the future brings. In 2025 and beyond, keeping your site fresh means making the most of new technology, updating content regularly, and making sure everything runs smoothly behind the scenes. Let’s go through some simple steps to keep your website in top shape.

1. Website Design: More Than Just Looks

A good-looking site is important, but it’s not just about design anymore. Your website needs to be fast, easy to use, and adaptable to new technology.

One big game-changer is AI. Websites are becoming more personalised, adjusting content based on who’s visiting.

Imagine landing on a website that changes its layout and suggestions to suit your interests—this is where we’re headed.

Future of AI in websites

Then there’s responsive design. We’re not just talking about making your site look good on mobiles. With new devices like foldable screens popping up, your site needs to be flexible and work well on all sorts of gadgets. Modular design helps with this, allowing websites to adapt quickly to different screens.

And don’t ignore Augmented Reality (AR) and Virtual Reality (VR). More websites are using these technologies to create interactive experiences. Whether it’s letting users preview furniture in their home or offering virtual store tours, AR and VR can help make your website stand out.

2. Keeping Your Content Fresh

Outdated content can make your site feel abandoned. Keeping things fresh helps keep visitors engaged and improves your search rankings. Here’s how:

  • Know what your audience wants – Look at what’s popular on your site and create more of that type of content.
  • Mix things up – Blogs are great, but try adding videos, interactive quizzes, or even live Q&A sessions to keep things interesting.
  • Stay on top of SEO – Google’s algorithms change all the time, so update your content to stay relevant.
  • Use AI tools – AI can help you suggest content, automate updates, and even personalise recommendations for visitors.

A good content management system (CMS) makes updating your site much easier. Platforms like WordPress allow you to schedule posts, automate updates, and keep everything organised.  This is a ‘WordPress’ Website using Divi from Elegant Themes.

3. Technical Maintenance: Security, Speed, and Compatibility

What is a secure website?

A slow, outdated website is frustrating for visitors. To keep things running smoothly:

  • Stay on top of security – Cyber threats are always evolving. Make sure your website has the latest security updates, strong passwords, and multi-factor authentication.
  • Speed things up – A slow website can turn visitors away. Using HTTP/3 and optimising images and code can make a big difference.
  • Check compatibility – With new devices and browsers appearing all the time, regular testing ensures your site works everywhere.
  • Automate updates – Where possible, schedule system updates so you’re not stuck doing everything manually.

4. User Experience: Keep It Simple

When it comes to web design, less is often more. A cluttered site can overwhelm visitors and slow things down. Minimalist design isn’t just a trend—it’s practical. A simple layout makes it easier for users to find what they need, improving engagement and reducing bounce rates.

Adding interactive elements like chatbots, quick contact forms, and AI-driven recommendations can make your site more user-friendly, but don’t overdo it. Keep things functional without making navigation confusing.

5. Future-Proofing Your Website

Technology moves fast, and the best way to stay ahead is to be prepared for change. Here’s what you can do:

  • Embrace AI and automation – AI can help automate customer support, suggest content, and improve user experience.
  • Optimise for voice search – More people are using smart assistants like Alexa and Google Assistant. Make sure your content is easy to find using voice search.
  • Keep an eye on analytics – Regularly check what’s working (and what’s not) so you can make improvements.
  • Be open to new tools – Websites aren’t ‘set and forget’ projects. Keep testing and tweaking to stay ahead of the competition.

And Finally…

A well-maintained website keeps visitors happy, improves search rankings, and helps your business grow.

Keeping things updated doesn’t have to be complicated—just focus on fresh content, smart design, and regular maintenance.

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.

Staying Focused on Your Website Project:A Checklist

Staying Focused on Your Website Project: A Checklist

Working on your website can be exciting, but staying focused can be a challenge, especially with the temptation of “shiny objects.”

Here’s a practical checklist to keep you on track and make steady progress.

1. Set Clear Goals

  • Break Down the Project:
    • Divide your website project into smaller, manageable tasks.
    • Assign specific deadlines to each task to stay on schedule.
  • Prioritize Tasks:
    • Use a priority matrix (e.g., urgent vs. important) to decide what needs immediate attention.
    • Focus on high-impact activities that drive progress.
  • Define the End Goal:
    • Visualize what success looks like for your website (e.g., fully functional design, 10 published blog posts).
    • Write this vision down and keep it where you can see it regularly.

2. Create a Roadmap

  • Timeline:
    • Develop a clear timeline for your project phases and stick to it.
    • Include key milestones, such as finishing the homepage or setting up SEO.
  • Use Tools:
    • Organize tasks and milestones with project management tools like Trello, Asana, or Notion.
    • Break tasks into actionable steps (e.g., “write content for About page” or “optimize images”).
  • Accountability:
    • Share your roadmap with a colleague, mentor, or friend who can check in and hold you accountable.

3. Set Boundaries for Exploration

  • Limit New Ideas:
    • Keep a “shiny object” journal where you jot down new ideas but avoid acting on them until the current phase is complete.
  • Timebox Exploration:
    • Allocate specific times (e.g., 30 minutes weekly) to explore trends or tools. Stick to the limit to avoid getting sidetracked.

4. Avoid Distractions

  • Eliminate Interruptions:
    • Turn off non-essential notifications on your phone and computer.
    • Close unnecessary browser tabs and apps during work sessions.
  • Set Up Your Environment:
    • Work in a clean, quiet space to minimize distractions.
    • Use noise-canceling headphones or focus playlists if helpful.

5. Automate & Delegate

  • Automation:
    • Use tools to handle repetitive tasks, such as scheduling social media posts or automating email responses.
    • Set up auto-publish features for your website or blog to save time.
  • Delegation:
    • Delegate tasks you find time-consuming or less enjoyable, like graphic design or content editing, to freelancers or team members.

6. Use Rewards and Breaks

  • Reward Progress:
    • Celebrate milestones with small rewards, like a favorite snack, a relaxing walk, or watching a favorite show.
  • Pomodoro Technique:
    • Work for 25 minutes on a task, then take a 5-minute break.
    • Use longer breaks (15-30 minutes) after completing several cycles.

7. Reflect Regularly

  • Daily Review:
    • At the end of each day, list what you accomplished and set priorities for tomorrow.
  • Weekly Check-ins:
    • Reflect on your overall progress toward your website goals.
    • Adjust priorities or timelines as needed to stay aligned with your vision.

And Finally…

This checklist can help you stay focused and productive while working on your website. Remember, consistency and intentionality are key to avoiding distractions and achieving your goals. Keep taking small steps forward—you’ve got this!

Domain Name And Hosting

Domain Name And Hosting

Setting Up Your Domain and Hosting

Starting an online business can feel overwhelming, especially if you’re not familiar with technical terms like “domains” and “hosting.” But the good news is, setting up your website doesn’t have to be complicated. In this guide, I’ll walk you through the basics of getting your domain name and hosting, so you can create your business website with confidence.  

If you want to join in with my exact examples, I’m using Wealthy Affiliate and you can join for free here.  Otherwise choose to buy and host at any of the many companies out there. I’ll give a list of some of the best known at the bottom of this page.  If you do find yourself within Wealthy Affiliate, do look me up and say Hi! My name is Jackiex4 and it’ll be lovely to see you.

Let’s dive in!

Step One: Understand the Basics

Before you jump in, here’s a quick overview:

This is your website’s address, like www.YourBusinessName.com. It’s what people type into their browser to find you.

Think of hosting as renting space on the internet where your website lives. A hosting service stores your website’s files and makes them accessible to visitors 24/7.

Together, your domain and hosting form the foundation of your website.

Domains and Hosting

Step Two: Choose Your Domain Name

Your domain name is your online identity, so pick something that reflects your business or brand. Here are some tips:

  • Keep it simple and easy to spell.
  • Choose something relevant to your niche or business.
  • Avoid using numbers or hyphens, as they can confuse visitors.

You know how difficult it is to remember a website address with hyphens or worse, underscore!

Take some time to brainstorm ideas. Once you have a few options, check if they’re available using a domain registration tool. 

Step 3: Get Your Hosting

Now that you have a domain name in mind, it’s time to find a hosting provider. Hosting services vary in price and features, but as a beginner, you don’t need anything fancy. Look for these features:

  • Ease of use: Does the platform provide beginner-friendly tools?

  • Reliability: Choose a host with good uptime and support.

  • Scalability: If your business grows, can your hosting plan grow with it?

Step 4: Combine Domain and Hosting

Wealthy Affiliate

Many platforms allow you to register your domain and purchase hosting in one place. This simplifies the process and makes managing your website easier.  It certainly does for me

You’re free to explore other options, but Wealthy Affiliate is a great choice if you’re starting from scratch and want an all-in-one solution.

Note: The key is to find a platform that feels right for you. Take your time and make the decision that fits your needs.

Your Journey Starts Here

Setting up a domain and hosting is a big milestone in starting your online business. If you’ve been following along then you’ve already taken a giant leap. 

From here take it one step at a time, and don’t be afraid to experiment and learn as you go. Whether you choose Wealthy Affiliate or another platform, the important thing is to take action and start building your dream.

Happy building!

Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.”