
What can I do to make my website look more professional?
Creating a professional-looking website is an essential step towards building credibility and attracting visitors. Whether you’re just starting or have already set up a basic site, small changes can make a big difference. In this article, I’ll guide you through practical steps you can take to make your website look more polished and professional.
1. Choose a Clean and Simple Design
A professional website doesn’t need to be flashy. In fact, simplicity often works best. Choose a design that is clean, easy to navigate, and visually appealing.
- Stick to a Consistent Colour Scheme: Use 2-3 colours that complement each other. Avoid clashing colours or overly bright combinations.
- Select Easy-to-Read Fonts: Go for modern, readable fonts like Arial, Verdana, or Google Fonts. Keep the font sizes consistent across your website.
If you’re using a website builder like WordPress or Wix, you’ll find pre-designed templates that are already polished. These templates can save you time and give you a professional foundation to build on.

2. Add High-Quality Images
Images make a big impact, but they need to be high quality to look professional. Avoid using blurry or pixelated photos, as they can make your website appear unpolished.
- Use Stock Photos Wisely: Websites like Unsplash and Pexels offer free, high-quality images.
- Showcase Your Own Photos: If you have a product-based business, invest in good photography. Natural light and clean backgrounds work wonders.
Tip: Always optimise images for web use to ensure your site loads quickly. Slow websites can frustrate visitors and appear unprofessional.
3. Make Your Navigation User-Friendly
Your website navigation is like a roadmap for your visitors. If people can’t find what they’re looking for quickly, they’re likely to leave.
- Keep Your Menu Simple: Limit it to 5-6 main categories, such as Home, About, Services, Blog, and Contact.
- Use Clear Labels: Avoid confusing terms—call a blog a “Blog” rather than something vague like “Thoughts” or “Reflections.”
Having an easy-to-use navigation bar at the top of every page will instantly improve your site’s professionalism.
4. Create a Strong Homepage

Your homepage is the first impression many visitors will have of your website. Make it count.
- Write a Clear Headline: Let visitors know immediately what your website is about.
- Include a Call to Action (CTA): Whether it’s “Shop Now,” “Learn More,” or “Contact Me,” guide your visitors to take the next step.
- Showcase Key Information: Highlight your most important offerings or services, but avoid overcrowding the page.
Think of your homepage as a shop window—keep it tidy, attractive, and inviting.
5. Pay Attention to Content
Good content is the backbone of any professional website. Check that your writing is clear, error-free, and relevant to your audience.
- Proofread Everything: Spelling and grammar mistakes can ruin your credibility. If in doubt, use tools like Grammarly.
- Break Up Text: Use short paragraphs, bullet points, and subheadings to make content easy to read.
- Keep It Relevant: Focus on what your visitors need to know, not what you want to say.
6. Add Social Proof
People trust businesses that have positive reviews or testimonials. Adding these to your site can make it feel more credible.
- Include Testimonials: Ask satisfied customers for a short quote and permission to display it.
- Showcase Certifications or Awards: If you’ve earned any, display them proudly.
- Link to Your Social Media Accounts: Ensure they’re active and consistent with your brand.
7. Use a Custom Domain Name
A custom domain name (like www.yourbusiness.com) instantly makes your site look more professional than a free one with a builder’s branding (e.g., www.yourbusiness.wix.com). It’s a small investment with a big return in credibility.
I used the free domains at Wealthy Affiliate to learn how to build websites and online marketing. It gave me the freedom to play with a site until I thought it is ready to be transferred to a .com domain.
8. Ensure Your Website is Mobile-Friendly
Many visitors will view your website on their phones, so it’s crucial it looks good on smaller screens.
- Test Responsiveness: Most website builders automatically make sites mobile-friendly, but check how your site appears on different devices.
- Simplify Layouts for Mobile: Ensure text and buttons are easy to read and click.
9. Add a Contact Page
A clear and accessible way for people to reach you is a sign of professionalism. Include a dedicated contact page with:
- Your email address
- A phone number (if applicable)
- A simple contact form
- Links to social media (if you’re active on them)
Having multiple ways for visitors to contact you builds trust and encourages interaction.
10. Check for Broken Links and Errors
Nothing screams “unprofessional” louder than a link that doesn’t work or a page that leads to an error.
- Test All Links: Go through your website regularly and click on every link to ensure it’s working.
- Fix Errors Quickly: Use tools like Google Search Console to identify issues.

And Finally…
Improving your website’s professionalism doesn’t have to be overwhelming. Start with one or two steps, and gradually work through the rest. Remember, your website is an extension of your business, so take pride in making it the best it can be.
If you’re unsure where to begin, platforms like Wealthy Affiliate offer excellent training on building and improving websites step by step. You’ll gain confidence as you learn and apply each skill.
You don’t need to do everything at once—small improvements add up over time. Focus on making your website a place where visitors feel welcome, informed, and confident in engaging with your business.
Here’s a little transparency: My website contains affiliate links. This means if you click and make a purchase, I may receive a small commission. Don’t worry, there’s no extra cost to you. It’s a simple way you can support my mission to bring you quality content.