If you’ve been researching how to build a genuine online business—perhaps by blogging, learning affiliate marketing, or simply exploring your own little corner of the web—then you’ve probably come across Wealthy Affiliate. It’s been around for years, and in fact, I’ve been a member (on and off) for over a decade.
I joined back in 2013, full of curiosity and a little overwhelmed by tech. And while my relationship with it has evolved over time, Wealthy Affiliate continues to support me today. I’d like to walk you through what it is, what it does well, and what to be aware of—especially if you’re midlife (or beyond) and stepping tentatively into this world.
Click here to explore the free Starter Plan now — and follow along with my review as you try it for yourself.
What Is Wealthy Affiliate?
Wealthy Affiliate (WA) is a learning platform, website builder, community, and digital toolbox — all in one place.
Here’s the basic overview:
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Website: WealthyAffiliate.com
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Founders: Kyle & Carson (since 2005)
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Community size: Over 2.9 million users
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Free Starter Plan: Yes — no card details needed
With WA, you can:
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Build a website step by step
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Learn blogging, SEO, and affiliate marketing
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Research topics with built-in tools
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Get support from a huge, active community
Start with the free Starter Plan here.
What Wealthy Affiliate Does Well
Training That Builds Confidence
The core training takes you from zero to “I’ve built something real” in four calm stages:
- Picking your niche (even if you feel unsure)
- Registering a domain & launching your site
- Creating helpful content
- Growing traffic & adding monetisation
Each lesson is short and hands-on. You’re building as you learn — not just watching videos.
The training is kept up to date (in fact today, the whole site has gone through a massive and exciting transformation)—if Google changes something or there’s a better way to handle SEO, the curriculum reflects it. You won’t be stuck following advice from ten years ago.
Live Classes & Weekly Workshops
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Over 350 classes each year
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Cover SEO, email lists, content planning, niche ideas
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Run by people actively building businesses (not just talking theory)
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All recorded so you can watch later
I have to mention Jay’s training — it’s consistently inspiring and practical. In case he is reading – Jay, you are my hero.
Built-In Tools (Including Jaaxy)
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Keyword research made simple
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Topic ideas based on real searches
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Track your rankings
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Affiliate program finder (saves hours of Googling)
- AI writing tools
Supportive Community
This is one of my favourite parts:
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Quick, thoughtful answers when you’re stuck
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Encouragement when you wobble
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Feedback on your site, step by step
It’s a kind space. No snobbery, just lovely people helping each other and laughing together.
Hosting & Technical Help
Included even on the free plan:
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Fast, secure WordPress hosting
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Free SSL
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Daily backups
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Spam protection
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24/7 support (very responsive — often within minutes)
What To Be Aware Of (Honest Bits)
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It takes patience. Results don’t come overnight.
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It’s a big community. Friendly, but it can feel busy at first.
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Not for everyone. If you want fast cash or prefer hustle-style business building, WA won’t suit.
But if you value calm, structured teaching and want tools + training in one place, it’s a strong fit.
My Own Results
I made my first affiliate commissions within my first year. They weren’t life-changing — but they were real, steady, and built my confidence. Over time, it’s become a modest but meaningful income stream.
And importantly: I learned the skills to build something that lasts.
Click here to explore the free Starter Plan— you can try it, build your first site, and see if it feels right for you.
Who Wealthy Affiliate Is For
Beginners who want a clear, step-by-step path
Midlife learners who prefer a calm, jargon-free approach
People who like having training, tools, and community in one place
Anyone who wants to build something steady and lasting
❌ It’s not for people who want “overnight success” or don’t want to put time in.
What It’s Like to Use Wealthy Affiliate
Think of it like an allotment: you get your own patch of online space, the tools to care for it, and step-by-step guidance from people who’ve been tending their plots for years.
You start with choosing your topic or “niche” (they help with this), setting up a basic WordPress site, and then learning how to create content that helps people—and earns you income over time through affiliate links. You are supported every step of the way.

The Founders (And Why That Matters)
Kyle and Carson, the co-founders, are still very active inside WA. They started the platform in 2005, and you’ll often see them running classes or replying to questions. They are often available in ‘Live Chat’. It’s unusual to see that level of founder presence, especially after nearly 20 years.
When I first joined, it was lovely to be able to message them directly (and often)—and I still do occasionally. They’re not just figureheads. They’re part of the rhythm of the community.
Is It a Pyramid Scheme?
No. This isn’t one of those setups where you have to recruit others to earn anything.
Yes, Wealthy Affiliate has an affiliate program—but most people in the community build sites in other areas. (In fact, it’s one of the only platforms I’ve seen that encourages you to promote something besides itself.)
It’s focused on teaching skills you can apply in any niche.
Frequently Asked Questions
Is Wealthy Affiliate suitable for complete beginners?
Yes. The platform is designed to walk you through each step — from choosing a niche to building your first website. If you’re comfortable with email and basic browsing, you can learn this too.
Do I need to buy anything straight away?
No. Wealthy Affiliate offers a free starter plan with no credit card required. You can explore the training and see if it feels right before deciding on anything further.
Can I build a website even if I’m not ‘techy’?
Absolutely. The tools are simplified and well explained. Plus, the community is friendly and helpful when questions come up. It’s one step at a time — no tech fluency required.
Will it help me earn money?
It can — but not overnight. Like anything real, results depend on the time and care you put in. WA gives you the tools and guidance, but it’s not a push-button solution. It rewards steady effort.
And Finally...
If you’ve ever said to yourself:
“I’d love to build a site but don’t know where to start,” or
“I don’t want to do this alone,”
then Wealthy Affiliate is worth trying.
You can start completely free, explore the tools, poke around the community, and only upgrade if and when it feels right.
I still use WA after all these years—because it works, it evolves, and it suits the way I learn.
Click here to explore the Starter Plan (free)
If you join and want to say hello, I’m inside the community and always happy to connect. Let me know if you need help.
Here’s to building something steady—and truly yours.